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ELIAS BROTHERS BIG BOY RESTAURANTS SPONSORS AUSAUBLE CANOE MARATHON

 ELIAS BROTHERS BIG BOY RESTAURANTS SPONSORS AUSAUBLE CANOE MARATHON
 WARREN, Mich., June 9 /PRNewswire/ -- Elias Brothers Big Boy Restaurants, Inc., is a sponsor of the AuSable River Canoe Marathon starting in Grayling, Mich., on Saturday, July 25, at approximately 9 p.m. and finishing in Oscoda, Mich., around 11 a.m. on Sunday, July 26.
 "This is the first year we've served as a sponsor of the AuSable River Canoe Marathon," said Tony Michaels, vice president of marketing for Elias Brothers Big Boy Restaurants, Inc. "We are delighted to be part of this event and others like it that provide entertainment for the entire family."
 The AuSable River Canoe Marathon has been held annually since 1947 and is the longest non-stop marathon event in North America. The event features the largest canoe racing purse in North America; last year's purse was $32,000.
 The race will begin in Grayling at dusk. The two-man teams start by sprinting, while carrying their canoes, in a LeMans-style running start, running several blocks to the river. Once in the water, they begin paddling at a pace of 60-80 strokes per minute and proceed with over 50,000 strokes down the AuSable River. They must dodge natural obstacles, portage six hydroelectric dams, and battle exhaustion throughout the 120-mile route.
 An estimated 40,000 fans turn out to see the marathon. Fans even run their own marathon by following their teams throughout the race via highways in a parallel race of motor vehicles. Fans greet the canoe racers at the finish line at the AuSable Township boat ramps and Children's Park area. A 20-foot-tall inflatable version of the Big Boy character will be erected near the finish line, and Big Boy himself will be on hand to give gifts to the fans.
 Elias Brothers Restaurants, Inc. is one of the largest restaurant systems in the world and the exclusive worldwide franchiser of the 950 Big Boy Restaurants in the U.S., Canada and Japan.
 -0- 6/9/92
 /CONTACT: Nikki Grandberry of Simons Michelson Zieve, 313-362-4242, for Elias Brothers Big Boy Restaurants, Inc./ CO: Elias Brothers Big Boy Restaurants ST: Michigan IN: REA SU:


DH -- DE003 -- 8282 06/09/92 10:19 EDT
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Publication:PR Newswire
Date:Jun 9, 1992
Words:367
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