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ELECTRONIC ARTS INCORPORATES STATE-OF-THE-ART CONTROLLER TECHNOLOGY FROM TRIAX IN 1994 GAMES

 SAN MATEO, Calif., Jan. 5 /PRNewswire/ -- A new agreement between Electronic Arts (EA) (NASDAQ: ERTS) and Triax Technologies, a leading video game peripheral company, will offer gamers exciting new benefits never before available for on-screen animated figures including variable speed, unlimited direction and 3-D movement.
 The new Electronic Arts games, planned to be released in fall 1994, will be compatible with conventional controllers and will offer unique game play advantages when played with the sophisticated "Multi-Function" Triax controller. Among these new Electronic Arts games incorporating the Triax controller capabilities will be "Mario Andretti Racing(TM)," "John Madden Football (TM)," "Bill Walsh College Football(TM)," and "NHLPA(R) Hockey '95." These games will play on the Super Nintendo(R) and SEGA(TM) Genesis(TM) video game machines.
 In explaining this new agreement, Electronic Arts President Larry Probst said, "Marrying Triax controller technology with EA's 1994 line-up of sports and action titles will set a new standard of video game performance. Triax's revolutionary 'Multi-Function' joystick will significantly enhance the excitement and realism of our games." More like a new game system than just a new controller, the feature-filled "Multi-Function" joystick will offer the following benefits:
 -- Variable Speed: For the first time, players will be able to manipulate the speed of characters and objects on the screen of Sega and Nintendo. For example, in the future version of "John Madden Football," a football player can now run slowly, or extremely fast, back pedal to "fake out" opposing team members and even run circles around the competition.
 -- Multi-Directional Movement: Using the new controller, players will also be able to manipulate objects at any angle. Now, in a basketball game like "NBA(R) Showdown '95," players can pass or dribble in any direction instead of being limited to four or eight direction movement.
 -- 3-D Action: For realistic 3-D "cyber-action," gamers can now manipulate objects on the "z"-axis from background to foreground and foreground to background, creating a 3-D effect. In a future racing game like "Mario Andretti Racing," for example, drivers can zoom ahead of their opponents into the distance or slow down to outmaneuver other drivers.
 -- Dual System Compatibility: Gamers who own both Sega and Super Nintendo systems -- it plugs into both -- will benefit from the two-plug, dual system compatibility available only on the Triax joystick. It's two controllers for the price of one!
 -- Patented Programmability: Players can now store their own special moves for favorite games using Triax's patent-pending programmability feature. With programmability, players can call up multiple moves during game play to achieve higher levels and better scores.
 The controller also features arcade-style, six-button control and "multi-function" turbo.
 According to Michael V. Katz, president of Triax Technologies Entertainment Electronics Division, "Electronic Arts has consistently led the industry in developing the finest in sports and action games, so it is natural for EA to embrace technology that will make its great games even better. We are proud to welcome Electronic Arts to the Triax Team as our flagship licensee."
 Consumers have already responded favorably to the new controller's revolutionary features. In three rounds of consumer testing, the new joystick scored a phenomenal 87 percent intent to buy. The controller will be available in September for $49.95 (SRP).
 Electronic Arts is a diversified entertainment and education company that develops, publishes and distributes software worldwide. The company is 11 years old and has an annual sales rate of over $350 million. Corporate headquarters are in San Mateo. The company also has offices in Texas, Canada, the United Kingdom, Europe, Australia and Japan.
 Triax Technologies Inc. is a cutting-edge company that develops and markets state-of-the-art controllers for interactive entertainment systems. The privately held company currently has patents pending on several applications of electronic "touch sensitive" technology, "programmability" and other innovative peripheral applications. The company is headquartered in Albany, New York, with marketing and sales offices in San Francisco.
 -0- 1/5/94
 /CONTACT: Holly Hartz of Electronic Arts, 415-513-7510; or Alan Braverman or Andrew Lavin of Middleberg & Associates, 212-888-6610/
 (ERTS)


CO: Electronic Arts Inc.; Triax Technologies ST: California, New York IN: CPR SU: LIC

TM-RB -- SF001 -- 9163 01/05/94 08:02 EST
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Date:Jan 5, 1994
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