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 SAN MATEO, Calif., Sept. 9 /PRNewswire/ -- Electronic Arts (NASDAQ: ERTS), a world leader in interactive entertainment, is readying itself for continued worldwide expansion in the media industry by promoting four of its senior officers, Larry Probst, president and chief executive officer, announced today.
 Bing Gordon, a co-founder of the company, has been promoted to executive vice president, North American Product Development. Gordon will assume responsibility for the CD Group (and its 3DO projects) as well as the Technology and Edutainment development groups. In addition, he will oversee EA Studios (including both computer and videogame development), Origin Systems Inc., and Electronic Arts (Canada). Most recently senior vice president of Entertainment Production -- where he has been responsible for the design, development and production of entertainment titles and creative properties -- Gordon has also served Electronic Arts as senior vice president of Marketing (where he managed the company's marketing, public relations, creative services, and strategic planning groups) and co-general manager of the EA Studio (where he contributed to and supervised the design and launch of some of Electronic Arts' biggest hits, including "The Bard's Tale(R)" and "John Madden Football(TM)," during the company's successful ascent to the top of the videogame market).
 Gordon was graduated from Stanford University with an M.B.A. and Yale University with a B.A. He is a native of Birmingham, Mich.
 In describing Gordon's significant contributions to Electronic Arts, Probst noted that "Gordon, as a co-founder of the company, is in actuality a co-founder of the industry itself and we are tremendously grateful to him for both the pioneering he has done in the past and the pioneering he is committed to doing in the future."
 Probst continued by saying that the next two promotions underscore the growth of Electronic Arts' international business:
 Mark Lewis has been promoted to senior vice president, International, where he will be responsible for all of Electronic Arts' activities outside of the United States and Canada. This promotion, which includes worldwide licensing and OEM sales, allows the company to advantageously consolidate its European, Japanese, Australian, and rest- of-the-world businesses into one more efficient global organization enjoying improved coordination, communication and operating efficiencies.
 Lewis will continue to serve as president and managing director of Electronic Arts Limited -- the Langley, England-based headquarters of the company's European interactive entertainment business, which has grown by over 1,500 percent in revenue since 1988 under his leadership. Prior to founding Electronic Arts Ltd. in 1987, he produced a number of the company's award-winning titles including "DeluxePrint(R)," "Dragons' Lair(TM)," and "Arctic Fox(TM)."
 Before joining Electronic Arts in 1984, Lewis was managing director of Island Technologies Inc. -- a State College, Pa., developer of graphic system integration and education software. A native of Woodbridge, Conn., he was graduated from Yale University with a B.A. in English literature and psychology.
 Steve Salyer, fresh from leading Electronic Arts' 1992 acquisition of Texas' Origin Systems Inc. and establishment of its Japanese joint venture with Victor Entertainment Industries, has been promoted to senior vice president, Business Development, for Electronic Arts. He will focus on developing the company's new business opportunities, strategic alliances and strategic planning.
 Until now Electronic Arts' vice president for Business Development, Salyer has also had line responsibility for managing the company's operations in Japan and Australia while directing the licensing and distribution of company products outside of North America and Europe.
 Salyer will continue to serve as chairman of Electronic Arts' joint venture in Japan. Prior to joining Electronic Arts, he was vice president of sales and marketing for Strategic Simulations Inc.
 Reporting to Salyer will be Robert Garriott, the company's new vice president of Business Development. Until recently the president of Origin Systems Inc., Electronic Arts' September 1992 acquisition, Garriott is a highly regarded executive with strong analytical skills and extensive software industry experience. A native of San Jose, Calif., he was graduated from Rice University with a B.S. in Electrical Engineering, from Stanford with and M.S. in engineering economic systems and from M.I.T. with a Master of Science in management.
 Nancy Smith has been promoted to senior vice president of Sales for Electronic Arts. In this new capacity, Smith will continue to manage the sales of both EA North America and EA Affiliated Labels while adding that of Origin Systems to her portfolio. She joined Electronic Arts in 1984 as western regional sales manager. Promoted to national sales manager in 1987 and then to vice president of sales in 1989, Smith and her organization have consistently achieved the aggressive revenue objectives that have played a major role in the company's growth and operating profitability.
 Smith served both VisiCorp and American Express in sales positions before joining Electronic Arts. A native of Orange County, Calif., she was graduated from the University of San Francisco with a degree in Management and organizational behavior.
 Probst concluded his announcement by congratulating the Electronic Arts executives on their promotions and wishing them continued success as they help lead the company into the next stage of its growth and development.
 NOTE: Electronic Arts is a diversified entertainment and education company that develops, publishes and distributes software worldwide. The company is 11 years old and has an annual sales rate of $300 million. Its corporate headquarters are in San Mateo and it has offices in Texas, Canada, the United Kingdom, Europe, Australia and Japan.
 "The Bard's Tale" and "DeluxePrint" are registered trademarks, and "John Madden Football" is a trademark of Electronic Arts. All other trademarks are the property of their respective owners.
 -0- 9/9/93
 /CONTACT: Jeanne Golly, public relations director of Electronic Arts, 415-513-7742/

CO: Electronic Arts ST: California IN: CPR ENT SU: PER

LH-TM -- SF004 -- 0105 09/09/93 08:03 EDT
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Publication:PR Newswire
Date:Sep 9, 1993

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