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ELECTRONIC ARTS ANNOUNCES SUPPORT FOR RATINGS SYSTEM

 WASHINGTON, Dec. 9 /PRNewswire/ -- Larry Probst, president and chief executive officer of Electronic Arts (NASDAQ: ERTS), the leading published of interactive entertainment products including video and computer games, today announced the company's support for an industry-wide initiative to develop a ratings system to inform consumers about the content of game and entertainment software.
 "An industry-wide rating system will make everyone a high-scorer -- parents, kids, and the interactive entertainment industry," said Probst. "Parents have a right to know and understand what their kids are getting when they play our games. And we as software publishers have a responsibility to give them the necessary information. An industry-wide rating system puts the control in parents' hands."
 Electronic Arts publishes interactive entertainment products for the IBM PC, Macintosh, CD-ROM, and Sega and Nintendo systems. Additionally, the company develops products for the new 3DO system and for video arcades. Its offerings include the popular Madden NFL(R) '94, NHL(R) '94, Chuck Yeager's Air Combat(TM), Populous(TM), PGA TOUR(R) Golf, and the new EA Kids(TM) line of edutainment products.
 "Our industry is growing and changing faster than anyone imagined. What we offer consumers today is more than we dreamed of a few years ago and only a glimpse of what we will be able to offer just a few years hence," Probst said. "As we push forward, then, to new software and hardware frontiers, and as we appeal to new audiences of all ages, self-regulation becomes an obligation."
 In addition to its own products, Electronic Arts has an Affiliated Labels program which distributes products for 15 affiliated software publishers. Electronic Arts plans to work with its affiliated labels and other companies in the industry to ensure that users of all ages and parents of young enthusiasts have an easily understood and accessible way to determine suitability of interactive software.
 "Our games get high ratings from the experts. Interactive games can enhance basic learning skills and provide social and intellectual developmental benefits to children," said Probst. "We simply want to make sure that kids play with quality products geared for them and that parents understand the nature of the programming content and thus what their kids are getting."
 Electronic Arts, founded in 1982, has joint projects with such innovators as Children's Television Workshop and 3DO, one of the newest and most sophisticated platforms for interactive home entertainment.
 Electronic Arts is a diversified entertainment and education company that develops, publishes and distributes software worldwide. The company is 11 years old and has annual sales of $300 million. Its corporate headquarters are in San Mateo, Calif., and it has offices in Canada, Texas, the United Kingdom, Europe, Australia and Japan.
 NOTE: Electronic Arts is a registered trademark of Electronic Arts. 3DO is a trademark of The 3DO Co. All other trademarks are trademarks of their respective owners.
 -0- 12/9/93
 /CONTACT: Jeanne Golly, director of public relations of Electronic Arts, 415-513-7742/
 (ERTS)


CO: Electronic Arts ST: California, District of Columbia IN: CPR ENT SU:

LW-IC -- SF008 -- 2334 12/09/93 16:11 EST
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Publication:PR Newswire
Date:Dec 9, 1993
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