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ELECTRIC SHAVERS TOP FATHER'S DAY GIFT LIST; BRAUN'S FLEX CONTROL ELECTRIC SHAVER OFFERS THE LATEST IN DESIGN AND TECHNOLOGY

 LYNNFIELD, Mass., June 8 /PRNewswire/ -- With Father's Day fast approaching, millions of Americans have begun the frantic search for the ultimate gift for dad. Rather than the traditional necktie, why not give a gift that revolves around his daily grooming routine -- shaving. Electric shavers have and continue to be a top-selling item on Father's Day -- more than one million electric shavers are bought each year for this day.
 Yet despite electric shavers' popularity -- over 25 million men shave electric -- and the recent boom in the men's grooming industry, it has been over 40 years since there has been a major breakthrough in technology or innovation in electric shavers, until now.
 Braun, the world's number one manufacturer of electric foil shavers, recently extended its comprehensive shaver product line with the introduction of the Flex Control Electric Shaver -- the world's first pivoting head rechargeable shaver. Flex Control's advanced technology lies in its patented shaving system -- the first and only combination of a pivoting head and a twin foil ever introduced.
 The Flex Control shaver, available in three models (the 4510, 4525 and 4550) that range in price from $99 to $159, features a one-of-a-kind pivoting head that automatically adjusts to the contours of a man's face. The head pivots 34 degrees allowing the shaver to maintain the best shaving angle, resulting in a closer and more comfortable shave.
 "Consumer reaction to Flex Control has been overwhelming -- a response due in large part to Flex Control's breakthrough technology," says Jeff Weiss, marketing manager, Braun Inc. "As the most advanced shaver on the market today, Flex Control continues to meet the needs of men who are concerned about grooming and the ways in which they can best take care of their skin."
 Both the 4510 and the 4525 are available in retail outlets nationwide, while the 4550 is sold in selected department stores. The 4510 and 4525 sell at an average in-store price of $99 and $119, respectively. The 4550 sells at an average in-store price of $159.
 Headquartered in Germany, Braun AG is a subsidiary of the Gillette Company. Braun manufactures a high-quality, European-designed line of products -- electric shavers, household, oral care and hair care products -- that are distributed throughout the world. Braun Inc., an affiliate of Braun AG, is headquartered in Lynnfield, Mass.
 -0- 6/8/93
 /CONTACT: Stephanie Giannaros or Michael Brewer, Ingalls, Quinn and Johnson PR, 617-954-1656/1683, for Braun/


CO: Braun, Inc. ST: Massachusetts IN: REA SU:

KW -- NYFFNS7 -- 6320 06/08/93 06:52 EDT
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Publication:PR Newswire
Date:Jun 8, 1993
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