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EIA/CEG ANNOUNCES RESULTS OF NATIONAL LEISURE TIME SURVEY

 LAS VEGAS, Jan. 7 /PRNewswire/ -- The Consumer Electronics Group of the Electronic Industries Association (EIA/CEG) today announced the results of a wide-ranging national survey of public attitudes about entertainment preferences, television and home theaters. The research, a telephone poll of a random sample of 1,000 adults conducted Dec. 10-14, 1992, is a follow-up to a similar study conducted in December 1991.
 Here are the major findings of the research:
 Television
 Americans are somewhat less positive about television programming than they were a year ago. In this year's survey, 37 percent said television programming is less enjoyable than it was two years ago, 20 percent said it was more enjoyable, and 41 percent said it was about the same. Last year, 31 percent thought it was less enjoyable, 19 percent more enjoyable and 48 percent about the same. Forty-four percent said they are watching less television than two years ago.
 Family Values
 There is a strong trend toward home-based family entertainment. Eighty-one percent said it is "extremely" or "somewhat" important to find entertainment activities the family can do together. Eighty percent said it is "extremely" or "somewhat" important to find entertainment activities the family can enjoy at home.
 Movies
 Renting videotapes or laserdiscs continues to be the most popular method to see movies at home. Specifically, renting vs. going out:
 -- 77 percent rent movies on videotape or laserdisc (69 percent last year).
 -- 69 percent of those who rent movies rent two or more per month (75 percent last year).
 -- 40 percent are renting more movies than two years ago (40 percent last year).
 -- 64 percent go out to movies (66 percent last year).
 -- 37 percent of those who go out to movies do so two or more times per month (30 percent last year).
 -- 19 percent are going out to movies more often than two years ago (18 percent last year).
 Other forms of watching movies at home are not as popular as renting. Specifically:
 -- 32 percent watch a movie on a premium cable or satellite channel two or more times a month.
 -- 5 percent watch a pay-per-view movie two or more times per month.
 Renting is judged to be the most enjoyable and most cost- effective way to watch movies. Specifically:
 -- When asked to select the "most enjoyable" venue from six possibilities, respondents said:
 1. Movies rented from video store (36 percent),
 2. Cable or satellite premium service movies (22 percent),
 3. TV movies with commercials and movies shown in theaters (each
 with 16 percent),
 4. Movies that you purchase (5 percent),
 5. Pay-per-view movies (2 percent).
 -- When asked to rate each venue for its entertainment value for the money spent, respondents said:
 1. Movies rented from video store (39 percent "excellent"
 value);
 2. Movies that you purchase (23 percent "excellent" value);
 3. Movies shown in a theater (19 percent "excellent" value);,
 4. Cable premium movie services (17 percent "excellent" value);
 5. Pay-per-view movies (5 percent "excellent" value).
 Home Theater Ownership
 When given a definition of home theater (big screen TV, hi- fi/stereo VCR, laserdisc player, audio/video receiver with surround sound or Dolby Pro-Logic Surround Sound and four or more speakers), 6 percent said they owned a complete system.
 -- Of those who said they owned a complete home theater, the typical cost of the system was $3,000 or less and was set up by the owner. Specifically:
 -- $2,000 or less: 26 percent
 -- Around $3,000: 39 percent
 -- Around $4,000: 10 percent
 -- Around $5,000: 11 percent
 -- More than $6,000: 10 percent
 -- Of those who said they owned a complete home theater, 77 percent set it up themselves, and 23 percent had it professionally installed.
 -- Since obtaining a home theater, 74 percent said their families were spending more time together.
 -- Eighty-seven percent of the home theater owners said their systems were an "excellent" (42 percent) or "good" (45 percent) value for the money spent.
 -- Sixteen percent of non-owners said they would be interested in owning a home theater.
 The survey, conducted by American Communications Group of Herndon, Va., used random digit dialing of a sample that was proportioned to reflect actual household distribution across the United States. The margin of error for the entire sample is plus or minus 3 percent. Subsamples have a higher margin of error. The results of the survey are being announced here at the 1993 International Winter Consumer Electronics Show (CES) in Las Vegas.
 The Electronic Industries Association is the 68-year-old Washington-based trade association representing all facets of electronics manufacturing. EIA's Consumer Electronics Group represents major U.S. manufacturers of audio, video, home office and home automation products, as well as assistive devices for Americans with disabilities.
 -0- 1/7/93
 /NOTE: Dolby Pro-Logic, 1993 International Winter Consumer Electronics Show and CES are registered trademarks./
 /CONTACT: Cynthia S. Upson, 202-457-8728, or David Swanston, 703-734-3300, both for the Electronic Industries Association/Consumer Electronics Group/


CO: Electronic Industries Association/Consumer Electronics Group ST: Nevada IN: CPR ENT LEI SU:

DC -- DC014 -- 2657 01/07/93 12:03 EST
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Date:Jan 7, 1993
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