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EFFICIENT NETWORKS, INC. ANNOUNCES NEW VICE PRESIDENT OF MARKETING

 DALLAS, Oct. 5 /PRNewswire/ -- Efficient Networks, Inc. today announced that Shekar Rao has joined the company as vice president- marketing. Rao was recently the marketing manager of ATM (Asynchronous Transfer Mode) products at Texas Instruments, Dallas. He has been instrumental in defining TI's product strategy and entry into catalog ICs for the broadband internetworking products. He is also the current chair of The ATM Forum's Market Awareness and Education Committee for North America.
 Mark Floyd, president of Efficient Networks, Inc., said, "We are excited about Shekar joining our team. His leadership, enthusiasm and market knowledge will help position Efficient Networks as a leader in the ATM market. He has over 15 years experience in the electronics industry in the U.S. and abroad."
 Chase Bailey, founder and chief technical officer of Efficient Networks, said, "One of the characteristics of the industry today is interdependent marketing, and bringing technological innovations to the users through strategic alliances between customers and vendors. Shekar has a demonstrated track record of setting up such key partnering relationships."
 "I am excited to be part of a dynamic team at Efficient Networks," said Rao. "Chase and Mark have put together an excellent core group of hardware and software engineers who have proven experience in this industry. We are positioned very well to be a leader in bringing ATM solutions to the desktop. ATM will be a key enabling technology for applications like Telemedicine, Distance Learning and Desktop Videoconferencing. Our products will make users implement these applications very soon."
 Efficient Networks, based in Dallas, Texas, was founded in March 1993 to build low-cost, high-performance ATM software and hardware solutions to the desktop.
 -0- 10/5/93
 /CONTACT: Mark Floyd of Efficient Networks, Inc., 214-991-3884, or fax 214-991-3887/


CO: Efficient Networks, Inc. ST: Texas IN: CPR SU: PER

LD -- NY076 -- 9061 10/05/93 16:54 EDT
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Publication:PR Newswire
Date:Oct 5, 1993
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