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EDY'S GRAND ICE CREAM 'SWEETENS THE TAX BITE' ON APRIL 15

 EDY'S GRAND ICE CREAM 'SWEETENS THE TAX BITE' ON APRIL 15
 DETROIT, April 13 /PRNewswire/ -- For those feeling "licked" by the IRS this year, Edy's Grand Ice Cream is prepared to "sweeten the tax bite."
 Between the hours of 4 p.m. and 8 p.m., Edy's will be handing out free ice cream as each tax return is deposited at the Royal Oak Post Office at 200 W. 2nd.
 The giveaway will not only treat tardy taxpayers by will also salute the NBA play-off bound Pistons. Slam Dunk Sundae, Edy's special Pistons flavor, will be the featured flavor that evening.
 Edy's has made the tax-night giveaway an annual event in many of its major markets for the past five years; this will be the second year in the Detroit market.
 "People certainly aren't expecting to get anything free when they show up to deposit their tax return," said Diane McIntyre, Edy's public relations manager. "For most people mailing their return on April 15th, it's a pretty depressing day. It's fun for us to give them a treat that lifts their spirits. If ice cream can soothe the savage beast, it can do wonders for irate taxpayers!"
 -0- 4/13/92
 /CONTACT: Diane McIntyre of Edy's Grand Ice Cream, 800-777-3397 or 510-601-4338 (PDT)/
 (DRYR) CO: Edy's Grand Ice Cream ST: California IN: FOD SU:


MM -- SF002 -- 7533 04/13/92 08:01 EDT
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Publication:PR Newswire
Date:Apr 13, 1992
Words:233
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