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EDY'S GRAND ICE CREAM: SILVER SCOOP CLUB FOR ICE CREAM LOVERS

 OAKLAND, Calif., March 25 /PRNewswire/ -- Edy's Grand Ice Cream introduces an exclusive club for ice cream lovers with years of experience. Membership in the Silver Scoop Club is reserved for seniors aged 50 years young or more who have spent at least 49 years enjoying ice cream.
 Those experienced enough to apply for membership receive an Edy's Grand Ice Cream Silver Scoop Club membership card, a booklet of discount coupons for Edy's Grand Ice Cream products, the premier edition of The Silver Scoop newsletter, a safety whistle, a "Love That Flavor" notepad, and an Edy's key chain.
 To apply for membership in the Edy's Silver Scoop Club, send proof of age (50 or above), name and address to: Edy's Grand Ice Cream, 5929 College Ave., Oakland, CA 94618. Allow four weeks for delivery of the membership kit.
 Members will receive periodic issues of The Silver Scoop newsletter, nutritional information and other special offers of interest to club members.
 Edy's Grand Ice Cream offers a line of premium ice cream and yogurt products, many of which appeal to older Americans. Among the healthier, more nutritious products offered by the company are Edy's Sugar Free, Edy's Fat Free, which is both cholesterol and fat free and Edy's Frozen Yogurt Inspirations, also low in cholesterol and grams of fat.
 -0- 3/25/93
 /CONTACT: Diane McIntyre, 510-601-4338, or Jenifer Howard, 510-601-4382, both of Dreyer's/Edy's Grand Ice Cream/


CO: Edy's Grand Ice Cream ST: Missouri, Kansas IN: FOD SU:

SG-GT -- SF001 -- 9406 03/25/93 09:03 EST
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Publication:PR Newswire
Date:Mar 25, 1993
Words:255
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