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The last years have shown us that the Internet is not an "infinite multimedia newspaper" but a versatile support for information and communication, whose multidisciplinary content has a great capacity for adaptation and flexibility. Thus, the vastness of storage is organically combined with the multiplicity of uses and applications.

These applications have migrated to different formats and supports. Because of their multipurpose nature, they have been firmly installed on mobile and portable electronic devices, introducing in our daily lives, problems, desires and hopes. Sometimes, in a playful and carefree way, make "viral" our opinions and preferences through Social Network, about facts or themes that arise simultaneously in different channels and sources.

Responsible journalism work enters to this vital crossroads. Immersed in a "glocal" context, communicator must use these tools and transcend towards aims beyond personal or organizational satisfaction: to build an agenda that clearly reflects contemporary problems, without trivializing political debate; to practice a daily an informative ethic that ensures news diffusion, as far as possible, with no stereotypes or subjective prejudices.

The challenge lies in informing without losing the orientation inside (apparently) chaotic and gigantic informative maelstrom. The defiance is not to fall into the temptation to spread events without any grip on reality. It is easy to post anything online, with random, humor, hate or violence. Therefore, it is advisable to establish a deontological self-regulated communication, which guide us towards perennial journalist aim: truthfulness. Communicator will gain credibility and trust in the eyes of public opinion only with this value.

The flourishing (continuous, multitemporal, open) technological-digital revolution urges communicators to agglutinate divergent currents (which are plentiful in the Internet) and bring the incessant creative flow (in Social Network) towards free and solid platforms of information, discussion, recognition and exchange, that really respond to the demands and expectations of the citizenry, without relapsing into the known traps of infotainment.

Cesar Mejia Chiang, PhD.

Director of Communication Sciences Research Institute

Faculty of Communication Sciences, Tourism and Psychology--USMP

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Title Annotation:articulo en ingles
Author:Mejia Chiang, Cesar
Publication:Correspondencias & Analisis
Article Type:Editorial
Date:Jan 1, 2017
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