Printer Friendly

EDGETRADE.com Launches EDGETRADE.com Institutional.

Business Editors

NEW YORK--(BUSINESS WIRE)--July 10, 2001

Champions of Market Democratization Expand Direct Access Technology

and Brokerage Execution to Institutional Customers Around the Globe

Direct Access Leader Disavows Payment for Order Flow and Practice

of Trading Against Customer Orders, Declares "It's Your

Order That Moves the Market - MOVE IT YOURSELF!"

EDGETRADE.com, Inc., a Manhattan-based online direct access broker/dealer, today announced the introduction of a new institutional trading division, expanding the company's focus from the retail customer to domestic and international institutional investors and furthering the company's mission of democratizing the market.

"The continued evolution of the market--from decimalization to how institutional orders are now being handled--has made this the opportune time to target institutional investors with an offering built around direct access technology," commented Joe Wald, chief executive officer of EDGETRADE.com. "While clearly different from the individual investor market, changes to payment for order flow practices demonstrate that institutional clientele share the same basic desire for greater control over execution and price. EDGETRADE.com Institutional(R) is enabling institutional customers to benefit from all the trading and risk management tools available today--essentially allowing institutions to become their own trading desks, and enabling managers to react instantly to rapidly changing market conditions."

EDGETRADE.com Institutional(R) offers customers, such as hedge funds, mutual funds, money managers, banks and insurance companies, a complete package that ranges from trade decision to trade execution and trade management. Some of the key features of EDGETRADE.com Institutional(R) include:

Decision-making Features: Real time charting, streaming Level I and II quotes, streaming option quotes, sector and industry grouping to enable monitoring of customized sector and industry stock lists, and streaming Dow Jones broadcast news and alerting tools.

Execution Features: Real time order execution, status and cancellation, access to more than 400 Nasdaq market makers, and direct connections with most major ECN's as well as the NYSE, AMEX, Pacific, Chicago, and Philadelphia exchanges. Reserve orders and Smart Order Routing are also available to reduce market impact on large, institutional-sized orders.

Management Features: Electronic portfolio managers to provide analysis for customers' entire portfolios, real time profit/loss updates, risk management tools including open position tickers that allow traders to view market maker and ECN activity at all times and trade export features to export trading activity to additional internally-used analysis software.

EDGETRADE.com President Kyle Zasky added, "Beyond delivering direct access technology for institutions here in the United States, we are also extremely enthusiastic about offering EDGETRADE.com Institutional(R) to customers in Europe, South America and elsewhere around the world. EDGETRADE.com Institutional(R) offers the kinds of advantages in execution, price and transparency that institutional customers worldwide are demanding."

About EDGETRADE.com

EDGETRADE.com, Inc., established in 1996, is a premiere provider of direct access trading and educational services to online investors/traders. A direct access broker-dealer, the company's mission is to enable its customers through next-generation direct access trading technology, industry-leading educational services and world-class service capabilities to successfully trade online. EDGETRADE.com's direct access technology empowers traders with advanced tools that allow them more control over their trades and direct access to the equity markets through EDGETRADE.com's software. EDGETRADE.com clients can trade virtually from home, the office or from EDGETRADE.com's corporate offices located in the heart of the Wall Street community. For more information, please visit www.edgetrade.com.

About EDGETRADE.com Institutional(R)

EDGETRADE.com Institutional(R) is tailored to the trading needs of institutional investors such as hedge funds, money managers, insurance companies, banks and mutual funds. Building on EDGETRADE.com's years of experience in the direct access trading arena, EDGETRADE.com Institutional(R) focuses on services that guide institutional customers in the decision making, execution, and management stages of trading. With EDGETRADE.com Institutional's(R) direct access technology, institutional investors are provided the best execution methods by avoiding payment for order flow and the practice of trading against customer orders. EDGETRADE.com Institutional(R) customers, via direct access technology, become their own trading desk when utilizing EDGETRADE.com's state-of-the-art trading and risk management software. For more information, please visit www.edgetradeinstitutional.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jul 10, 2001
Words:689
Previous Article:Ericsson and EDS sign major agreement to deliver mobile solutions for enterprises.
Next Article:Hyatt Regency Orange County Completes First Phase of $40 Million Expansion and Renovation.
Topics:


Related Articles
BLOOMBERG LAUNCHES "INVESTOR RELATIONS CHANNEL"; NEW MAGAZINE W/ANGFL SOCIETY.
GULF PUBLISHING SOLD TO EUROMONEY FOR $10 MILLION.
Swig signs 47 leases in downtown portfolio.
New title from Euromoney division.
Swig signs 514,000 s/f in leases throughout downtown portfolio.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters