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EDDIE BAUER TO OPEN IN ZCMI CENTER IN SALT LAKE CITY

 EDDIE BAUER TO OPEN IN ZCMI CENTER IN SALT LAKE CITY
 REDMOND, Wash., March 27 /PRNewswire/ -- Eddie Bauer, the Seattle- based specialty retail and catalog company featuring quality outdoor apparel, accessories and gear from men and women, will open its new store in ZCMI Center in Salt Lake on April 1, the company announced today.
 The ZCMI store is the second Eddie Bauer sportswear store in Utah. Fashion Place in Murray, Utah, is the home of both an Eddie Bauer sportswear store and All Week Long, which features women's sportswear, casual clothing and special occasion attire.
 "We are very pleased to be opening another store in the Salt Lake City area," said Ray Brunner, vice president of stores, "the response from the community has been wonderful."
 The 72-year-old company is steeped in heritage and will not compromise on the development of high quality merchandise for its customers. The company is probably best known for its expertise in goose down outerwear and other products that keep people warm. More than 95 percent of Eddie Bauer products are private label goods, many of them designed by the company's in-house product development group and then closely monitored by the company's quality assurance team.
 The 6,300-square-foot store is one of 30 new Eddie Bauer retail stores scheduled to open in 1992. For the past three years, Eddie Bauer has made a substantial commitment to retail expansion into major retail markets in the United States and Canada. By year end, the total will exceed 250 stores.
 The catalog business Eddie Bauer pioneered in 1946 also thrives today -- so much so that a round-the-clock staff of phone operators now process as many as 25,000 orders a day through a toll-free Eddie Bauer number: 800-426-8020. This year, some 30 different offerings with a circulation of over 65 million, including Eddie Bauer, All Week Long and Home Collection catalogs, will be distributed to customers worldwide.
 Eddie Bauer is a wholly owned subsidiary of Spiegel Inc. (NASDAQ: SPGLA).
 -0- 3/27/92
 /CONTACT: Lisa Lee of Eddie Bauer, 206-882-6339/
 (SPGLA) CO: Eddie Bauer; Spiegel Inc. ST: Utah, Washington IN: REA SU:


JH-SC -- SE005 -- 2488 03/27/92 16:10 EST
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Publication:PR Newswire
Date:Mar 27, 1992
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