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EDDIE BAUER MOMS GIVE HINT HOW TO'S FOR MOTHER'S DAY; POWER OF SUGGESTION MAKES GIFT-GIVING EASIER

 REDMOND, Wash., April 18 /PRNewswire/ -- The following was released today by Eddie Bauer:
 Every year American families look forward to Mother's Day for a chance to show their mothers just how much they're loved and appreciated. However, most families admittedly need a little help from mom to figure out what to give her.
 A couple of mothers from casual lifestyle retailer Eddie Bauer, have developed a list (a la David Letterman) of the top ten best ways to gently guide your family towards the perfect Mother's Day gift. Unless, that is, you actually want a catcher's mitt, a table saw or a vacuum cleaner this year.
 Eddie Bauer, the traditional Father's Day standby, has a great selection of must-haves for Mother's Day too, such as luscious spring sweaters, cool linens in a variety of easygoing styles and great accessories to wrap up everything. All Week Long also has a whole new Spring collection, ranging from casual sweaters and shorts for weekends to stylish feminine dresses for office or special occasions -- perfect for Mother's Day brunches.
 According to the Eddie Bauer moms, the first step in the subtle process of hint-dropping is combing through a catalog from Eddie Bauer, All Week Long, or other mail-order company of your choice. Rip out pages and conspicuously circle, highlight or otherwise mark the clothes, accessories or other gift items you especially like.
 Then:
 10. Put catalog pages in the T.V. Guide on the night of your
 family's favorite shows.
 9. Put pages in your kids' lunch boxes
 8. Tuck pages into the morning paper next to the comics
 7. Use the pages as placemats for dinner
 6. Tape a page to the back of the cereal box at breakfast
 5. Send pages anonymously to your family in the mail
 4. Substitute a catalog for your family's favorite bathroom
 reading
 3. Leave a map to the nearest Eddie Bauer store (or other
 favorite) on the front seat of the car
 2. Put pages or catalog on a shelf or other out-of-the-way place;
 tell your kids that under no circumstances are they to look
 at them
 1. Next to the phone, post a sign reading, "In case of Mother's
 Day emergency, call 1-800-426-8020" (or order number of your
 favorite catalog).
 Of course there are other ways to drop hints. Be creative -- the possibilities are endless. After all, each mom knows what works for her own family. Remember, too, that the best way to reward your family for getting the hint is to act surprised and delighted that they picked out "exactly what you wanted!"
 Eddie Bauer has more than 300 stores in North America. For further store location information, consumers can call, 1-800-645-7467.
 All Week Long by Eddie Bauer offers women's clothing and accessories for casual, career and special occasion wear.
 Redmond, Wash.-based Eddie Bauer Inc. is a wholly owned subsidiary of Spiegel Inc. (NASDAQ: SPGLA) and is a leading specialty retailer of private label clothing, accessories and home furnishings for the causal lifestyle.
 -0- 4/18/94
 /NOTE TO EDITORS: On-model or product artwork available on request/
 /CONTACT: Karen Peck of Eddie Bauer, 206-882-6754/
 (SPGLA)


CO: Eddie Bauer Inc. ST: Washington IN: REA SU:

RB-IC -- SE001 -- 6995 04/18/94 10:33 EDT
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Publication:PR Newswire
Date:Apr 18, 1994
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