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EDDIE BAUER INC. TRIES ON MEN'S FRAGRANCE

 REDMOND, Wash., Aug. 26 /PRNewswire/ -- This fall, Eddie Bauer Inc. will launch Eddie Bauer Adventurer, its new signature line of men's cologne products, the company announced today.
 Available in early October, the fragrance will be distributed exclusively through Eddie Bauer catalogs and in the company's more than 250 stores in the U.S. and Canada.
 Designed as a comfortable, masculine scent that embodies the spirit of the outdoors, the line includes a cologne spray, aftershave, aftershave balm, shower gel, soap and a special cologne/razor gift set. Prices will range from $10 to $30. (In Canada, prices will range from $14 to $40 Canadian.)
 "We're moving into an entirely new product category with the introduction of Adventurer," commented Rick Fersch, president of Eddie Bauer. "We believe the cologne reflects the individual sense of discovery that lies at the heart of Eddie Bauer's heritage. It offers our customers yet another facet of the Eddie Bauer lifestyle," he added.
 The Adventurer launch will be enhanced by a 90-day, $4 million advertising campaign, which will include catalog inserts, print ads in national consumer publications and major market television spots, a first for Eddie Bauer.
 In-store, the products, packaged in deep forest-green bottles, natural papers and rawhide, will be displayed on shelves in a weathered canoe and on fixtures of natural pine and glass.
 From Oct. 8-24, purchases of Eddie Bauer Adventurer will be supported by a gift-with-purchase program that offers customers a special t-shirt bearing the Adventurer logo. Prior to the product introduction, both retail and mail order customers will also receive scented blotter cards.
 Redmond-based Eddie Bauer Inc. is a wholly owned subsidiary of Spiegel Inc. (NASDAQ: SPGLA), and is a leading specialty retailer of private-label clothing, accessories and home furnishings for the casual lifestyle.
 -0- 8/26/93
 /CONTACT: Karen Peck of Eddie Bauer, 206-882-6754/
 (SPGLA)


CO: Eddie Bauer i?ngton IN: REA SU: PDT

AL-TB -- SE001 -- 6203 08/26/93 13:44 EDT
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Publication:PR Newswire
Date:Aug 26, 1993
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