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EDDIE BAUER ANNOUNCES IT WILL OPEN A 'PREMIER' STORE IN KANSAS CITY

EDDIE BAUER ANNOUNCES IT WILL OPEN A 'PREMIER' STORE IN KANSAS CITY
 REDMOND, Wash, June 4 /PRNewswire/ -- Eddie Bauer, the Northwest company specializing in outdoor clothing and gear for men and women, announced it will open its second "Premier" store in the country on The Country Club Plaza of Kansas City, Mo., in late fall of this year.
 The "Premier" concept, which first debuted in Oakbrook, Ill., in November 1991, will include a collection of Eddie Bauer businesses. The Country Club Plaza store will contain the familiar sportswear, outerwear and gear for men and women, as well as The Eddie Bauer Home Collection, All Week Long, The Outdoor Collection Shop and Eddie Bauer Tackle Co.
 The Eddie Bauer Home Collection store within the space will host a comprehensive selection of products including upholstered and hardwood furnishings, tableware, domestics and unique outdoor accessories. The company's outdoor heritage and long-standing commitment to comfort, tradition, quality and value is reflected in the products The Home Collection carries.
 All Week Long features classically styled women's fashions: an array of clothing and accessories for everyday activities, weekend wear and special occasions. There is a distinctive feminine flair to the All Week Long collection of dresses, collectible novelty sweaters and coordinated outfit dressing.
 The Outdoor Collection Shop offers naturalists and collectors a continuing selection of limited-edition and antique wares for field and stream as well as original wildlife art and handcrafted works. These highly prized collectibles will be juxtaposed with the merchandise featured in the Eddie Bauer Tackle Co. The introduction of the in-store Tackle Co. links Eddie Bauer with the company's authentic 72-year outdoor heritage. It will feature top-quality clothing, equipment and accessories for men and women designed to enhance the experience of traditional field and stream pursuits, including fly fishing and camping.
 "We are quite proud to open this store in a location as distinctive as The Country Club Plaza," said Wayne Badovinu, president and chief executive officer of Eddie Bauer. "It seems especially appropriate to be sharing our heritage with a shopping community also steeped in tradition and values."
 The Country Club Plaza new Eddie Bauer "Premier" store will cover a total of 50,000-square feet and will be located in the space previously occupied by Woolf Brothers.
 Unique architectural features of the store will bring elements of the Northwest experience to Kansas City. The distinctive Eddie Bauer outdoor style will be reflected in the use of natural wood and stone throughout the store.
 Eddie Bauer is headquartered in Redmond, a suburb of Seattle, and is a wholly owned subsidiary of Spiegel Inc. (NASDAQ: SPGLA) of Illinois.
 -0- 6/4/92
 /CONTACT: Lisa Lee of Eddie Bauer, 206-882-6339/
 (SPGLA) CO: Eddie Bauer; Spiegel Inc. ST: Washington, Missouri IN: REA SU:


LM-SC -- SE007 -- 7274 06/04/92 18:39 EDT
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Publication:PR Newswire
Date:Jun 4, 1992
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