ECT to Provide Future-Proof Ring Back Solution and MRF to Major European Carrier.
The solution allows simultaneous deployment in the carrier's fixed and mobile networks over just one platform. ECT provides a complete solution including MRF (Media Resource Function) and connects to an Alcatel-Lucent IMS core. This replaces an end-of-life legacy platform. The local ECT Sales and Service Subsidiary will be providing 365/24/7 maintenance service.
"With this truly convergent solution our customer can offer the service cost-effectively over one platform to their fixed and mobile subscribers and provide a unique user experience with state-of-the-art interfaces to administer the service," explains Victor del Razo, Product Manager Ring Back Applications at ECT. "Our feature-rich solution allows them to target corporate clients and to offer multimedia ring back."
To set up storefronts for selling ring back content the carrier uses ECT's Application Programming Interface (API). This API gives them the opportunity to set up multiple storefronts with multiple content providers.
ECT provides complete solutions for ring back tone and Multimedia Ring Back in direct sales as well as with the leading telecom equipment vendor, Ericsson AB. ECT and Ericsson have jointly implemented ECT Ring Back in many parts of the world, including Africa, the Middle East and North America. In addition to their joint sales activities, ECT and Ericsson partner in product development for IMS-based services.
About ECT Ring Back
ECT Ring Back is one of the worldwide leading solutions for ring back services. It is used by leading network operators throughout Europe, North America, the Middle East, Africa and Asia.
Ring back services are value-added services based on replacing the traditional ring back tone with audio or multimedia content. ECT (European Computer Telecoms AG) makes ring back services highly profitable business for carriers by implementing the required technology quickly, reliably and cost-effectively and enabling the features that drive subscription and content sales.
ECT Ring Back allows carriers to realize ring back tone, multimedia ring back and advertising ring back services on one platform. It can be integrated simultaneously in legacy as well as next-generation mobile and fixed networks. ECT offers complete customized network and user interfaces as well as open application programming interfaces for third-party developments.
With the ECT Ring Back features, carriers concentrate on the content their market demands, choose the sales channels according to their requirements, execute targeted marketing campaigns, ensure the right user experience and make their service viral.
ECT is also specialized in replacing defunct ring back solutions and migrating customer data and content.
For more information, please visit http://www.ect-ringback.com
European Computer Telecoms
|Printer friendly Cite/link Email Feedback|
|Publication:||PR.com (Press Releases)|
|Date:||Apr 23, 2011|
|Previous Article:||Windows-Protection Software Installed on Asia-Pacific's Biggest School Network.|
|Next Article:||Lindt, Office Shoes, Liberty and Benefit Cosmetics Move Accounts to 4Ps Marketing.|