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EAST HAMPTONS BOUTIQUE CATERS TO LIFESTYLES OF RICH AND FAMOUS.

EAST HAMPTON, N.Y.-With a clientele that's one part celebrity, one part upper crust, Josef Schreick and David Cipperman, owners of Home, James!, a little gem of a shop on Main Street here, have given new meaning to the term "retail differentiation."

For 15 years, the store, which Schreick likens to a "mini fifth-floor Bergdorf's," has thrived by offering unusual classical tabletop and linens with the look of the 18th or 19th century, usually in small quantities. The general rule, according to Schreick, was that the shop had to have at least eight or 10 of a kind, and if there happen to be 12 pieces available, "they just fly out."

Although Home, James! has sold the top end of lines from companies like Raynaud, Gien, Spode, Mottahedeh and Arthur Price Silver since its inception, the shop recently branched out to include a line of proprietary table linens, glassware and dinnerware that its owners believe will further cement its standing in the community while possibly drawing attention from other, larger high-end retailers.

Schreick and Cipperman started with their own line of table linens, which offer a mix of traditional designs with updated motifs, and then moved on to glassware imported from England. It is English crystal, made by English craftsmen.

Next came fine china. Schreick and Cipperman approached English retailer Thomas Goode to produce a line of bone china according to their color and design specifications. The first pattern in the East Hampton collection is called Heraldry, an engraved pattern of soft blue on white featuring mythological creatures like unicorns, sphinxes and mermaids. The open-stock collection sells for roughly $340 per place setting.

According to the owners, who pride themselves on catering to the thrill of discovery with one-of-a-kind pieces, customers have already placed orders for the dinnerware, sight unseen. At least one high-end department store has expressed some interest in the line, but Schreick and Cipperman were quiet on the details.

Additions to the East Hampton collection, along with the crystal and linens, will be featured at the New York Fall Tabletop Show in the Richard Cohen showroom at 225 Fifth Ave. and at the New York Gift Fair next January.
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Title Annotation:Home, James!, East Hampton, New York
Comment:EAST HAMPTONS BOUTIQUE CATERS TO LIFESTYLES OF RICH AND FAMOUS.(Home, James!, East Hampton, New York)
Author:Zisko, Allison
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 5, 2002
Words:363
Previous Article:NEWS.
Next Article:GLM'S GIFT FAIR GETS UNDER WAY THIS WEEK.
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