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EARTHKEEPING AND THE ENVIRONMENT: SOCIAL ACTION AND HUMAN SOLUTIONS

 BOSTON, March 23 /PRNewswire/ -- EARTHKEEPING, a series of four quarterly, 60-minute television specials, premiering Earth Day eve, Wednesday, April 21 at 8 p.m. ET on PBS (check local listings), is designed to confront individual and collective feelings of powerlessness in the face of a continuing environmental crisis.
 EARTHKEEPING is hosted by Emmy Award-winning journalist Ira Flatow, known to audiences as the sensible guide to the world of science on "Newton's Apple," the popular family series he hosted on public television for five years. Flatow currently anchors the National Public Radio talk show, "Talk of the Nation: Science Friday."
 Major funding for the series is provided by Rubbermaid Incorporated and Tom's of Maine, Inc., in a unique partnership that expands their longstanding corporate commitment to the environment into the area of community-based environmental education and action.
 While most environmental documentaries focus on the horrendous problems man has created in nature, EARTHKEEPING looks at what it takes to push people to take action. On Wednesday, April 21, EARTHKEEPING's premiere program, "A Call to Action," shows how a group of Latino teenagers in Brooklyn who call themselves the "Toxic Avengers" took responsibility for their own health, which was threatened by power plants, toxic waste dumps and polluting industries located in their community.
 For Paula Gonzalez, a socially-active Catholic nun in Cincinnati, environmental commitment came with spiritual force after the celebration of the first Earth Day in 1970. In achieving her goal, Sister Paula has become a genius at recycling and a tireless teacher of the principles of "living simply on the land."
 For a group of Lummi Indians in Washington state, the threat of losing the last of their sacred ancestral lands spurred them to lobby against clearcut logging in the area.
 To encourage audience members to get motivated and share their own success stories, EARTHKEEPING will sponsor the Take-a-Step home video contest, open to all viewers, with selected videos featured in the series' fourth and final broadcast.
 Additional funding for the series is provided by The George Gund Foundation and Davis Conservation Foundation.
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 /NOTE TO EDITORS: Photography requests will be handled by Mauri Meyers, WGBH Boston, 617-492-2777 ext. 4454./
 /CONTACT: Judy Becker, WGBH Boston, 617-492-2777 ext. 3773, or Johanna Baker, WGBH New York, 212-708-3020/


CO: WGBH TV ST: Massachusetts, New York IN: SU:

SM -- NYEFNS3 -- 8457 03/23/93 07:03 EST
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Date:Mar 23, 1993
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