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EARLY-SEASON BUSINESS INDICATORS SUGGEST STRONG WINTER AHEAD AT NEW ENGLAND SKI AREAS

 WOODSTOCK, Vt., Nov. 25 ~PRNewswire~ -- From the bottom of Connecticut to the top of Maine early-season business indicators have ski area operators throughout New England optimistic about the coming winter.
 Season pass sales, phone call volume and requests for information, ski school reservations, group sales and general lodging reservations are up anywhere from 4 percent - 70 percent at ski areas throughout New England.
 Large, medium and small ski areas alike are seeing positive indicators. A spot check at ski areas around New England shows the following:
 Season Pass Sales Are Up: (year-to-date, 'YTD')
 -- 7 percent at Stratton, Vt.
 -- 7 percent at Sunday River, Maine
 -- 4 percent at Bolton Valley, Vt.
 -- 8 percent at Mt. Cranmore, N.H.
 -- 40 percent at Jiminy Peak, Mass.
 -- 70 percent at Ski Ward, Mass.
 Phone Call Volume And Inquiries About Ski Programs: (YTD)
 Mohawk Mountain, Conn. - "Phone call volume is very high with lots of interest in kids programs." ...Carol Lugar.
 Ski Sundown, Conn. - "There are lots of phone calls with increased number of group applications being sent out for both adult and kids ski programs." ....Lee Tangarone.
 Shawnee Peak, Maine - "Our inquiries are way up and requests for brochures are very high." ....Amy Brown.
 Saddleback, Maine - "Phone calls for information have doubled over last year." ....Greg Sweetser.
 Sunday River, Maine - "There is a huge amount of phone calls; total calls up 94 percent over last year with brochure requests up 50 percent, and information on groups up 35 percent." ....Skip King.
 Attitash, N.H. - "The phone is ringing off the hook for information on our new ticketing system - there's lots of momentum." ...Nancy Clark.
 Mt. Sunapee, N.H. - "We're seeing a slight increase in overall inquiries with many of those about special ski packages." ...Bill Ulinski.
 Waterville Valley, N.H. - "There are many more inquiries about special types of ticketing packages." ...Kathe Dillman.
 Lodging Reservations: (based on year-to-date)
 Sugarloaf, Maine - "We're up 125 percent over last year." ....Nancy Marshall.
 Loon Mountain, N.H. -- "Total bookings are well-advanced for Christmas and New Years." ....Vicki Lawton.
 Stratton, Vt. - "We're up 45 percent for the entire season." ...Greg Meulmans.
 Killington, Vt. - "Total reservations are up 30 percent; Christmas reservations up 50 percent; We're noticing that skiers are booking farther out this year. Last year the trend was for skiers to book 2 - 3 weeks in advance; this year they're booking now for March." ....Laura Wittern.
 Sunday River, Maine - "We're up 48 percent for total bookings which is compiled of: a 50 percent increase in on mountain lodging; 17 percent increase in off-mountain booking, 40 percent increase in group reservations and 246 percent increase in conference bookings." ....Skip King.
 King Ridge, N.H. - "The local community is pleased with response to winter reservations." ...Dick Whitney.
 Shawnee Peak, Maine - "The reservations at local lodges are up." ...Amy Brown.
 Mt. Cranmore, N.H. - "Reservations are very high for Christmas & New Years with our trailside accommodations." ...Marta Ramsey.
 Bolton Valley, Vt. - "January and February (1993) numbers are up over last year." ...Mike Colbourn.
 Bromley, Vt. - "Lodging reservations are up considerably." ...Martha Robertson.
 Waterville Valley, N.H. - "Total room night reservations for the season are up 17 percent over last year." ...Kathe Dillmann.
 Ski School Bookings And Group Sales:
 Bradford, Mass. - "Ski school bookings are very good; about 75 percent of our phone calls are about ski school programs." ...Pete Leblanc.
 Catamount, Mass. - "Our 6-week ski school programs are ahead of last year." ...Bill Gilbert.
 Bolton Valley, Vt. - "Our local ski school programs are sold-out." ...Mike Colbourn.
 Waterville Valley, N.H. - "Seasonal ski school programs are up, we're very happy with these numbers." ...Kathe Dillmann.
 Bromley, Vt. - "There are a lot more people inquiring about group ski packages." ...Martha Robertson.
 Mohawk Mountain, Conn. - "Group sales for the Christmas period are ahead of last year." ...Carol Lugar.
 Quote Of The Day: "The cat's tail is fluffy so it's going to be a good year! We're really optimistic." Amy Brown, Shawnee Peak.
 -0- 11~25~92
 ~CONTACT: Betsy Perry of New England Ski Areas Council, 802-457-3330~


CO: New England Ski Areas Council ST: Vermont, New Hampshire, Maine, Massachusetts, Connecticut IN: SU:

AH-OS -- NY055 -- 1654 11~25~92 16:43 EST
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Date:Nov 25, 1992
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