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E-cig innovation.

RESPONDING TO CONSUMER DEMAND, BLU ECIGS has released the blu PLUS+ Rechargeable Kit. The kit is designed to provide consistent vapor production and enhanced flavor, with a battery that lasts twice as long as previous kits.

"Here at blu, we are constantly chasing the cigarette experience and satisfaction adult smokers want from an e-cigarette, and the PLUS+ is certainly a step in the right direction," says Jason Healy, president of the Charlotte, N.C.-based Lorillard Technologies brand. "The benefits that we have just unleashed speak to what adult smokers have been searching for in both cigalikes and vapor-tank mods, combining technology with the simple enjoyment that blu eCigs electronic cigarettes have been known for."

The suggested retail price for the blu PLUS+ is $42.99.

For more information, visit www.blucigs.com.

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Title Annotation:Nonfoods News
Author:Sidrane, Arielle
Publication:Grocery Headquarters
Date:Nov 1, 2014
Words:133
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