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E-business: Challenge over global language.

European experts in localisation - a system which covers all the world's living languages - are to meet in Ireland later this month in a bid to thrash out new standards for the Web and e-commerce.

Demand for localisation is increasing in many industries throughout multilingual Europe, especially for e-commerce.

According to IDC: 'Demographics of the web, and hence e-commerce, are shifting away from the US and away from English.'

To address these challenges, the Unicode Consortium is hosting its 21st international conference in Dublin, May 14-17.

The keynote speaker, Reinhard Schaler, will discuss the new European Localisation Exchange Centre (ELECT) and its mission of informing the multilingual and multicultural digital content industries in Europe on best practices.

Mr Schaler is the director, Localisation Research Centre, at the University of Limerick, Ireland.

He will also moderate a panel on XLIFF, a new XML-based localisation standard that is featured at this conference.

A workshop on 'Standards in Localisation' is also being hosted by the Localisation Research Centre at the conference site.

In a second keynote speech, Richard Ishida of Xerox, will speak to the managers, product planners and designers in the audience about overcoming the challenges in developing international user information so that products can be successful globally. The conference also offers tutorials and sessions for beginners. The complete programme and speaker biographies, plus registration information, can be found online at

The Unicode Consortium was founded as a non-profit organisation in 1991. It is dedicated to the development, maintenance and promotion of The Unicode Standard, a worldwide character encoding.

The consortium released the latest update of its character standard earlier this month, bringing it closer to its goal of coverage for all of the world's living languages.

The Unicode Standard has become the foundation for all modern text processing.
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:May 7, 2002
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