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E-SIM AND IXI MOBILE ENABLE FASTER DEPLOYMENT OF CUSTOMIZABLE WIRELESS DEVICES.

e-SIM (NASDAQ:ESIM), and IXI Mobile have entered into a strategic partnership. This partnership will enable cellular manufacturers and brand-name companies to easily create and market wireless devices in a fraction of time it currently takes to deliver phones, PDAs and other mobile, personal electronics. Moreover, a new level of flexibility will be achieved by enabling the user interface software to be modified, over the air, using IXI technology.

IXI offers an end-to-end software solution and reference designs for a variety of sleek, new wireless devices that are lower in cost and faster to market. e-SIM enables product designers and engineers to expedite the concept-to-market life cycle by easily creating computer-simulated, fully functional prototypes that are identical to the manufactured products, and generating code from these prototypes directly into the target products. Together, IXI and e-SIM will offer a compelling solution for creating, testing and introducing cost-effective devices to the market, faster than ever.

"Wireless devices today take years to develop and introduce to the market. This partnership paves the way for cellular and non-cellular manufacturers to easily develop and introduce low-cost wireless devices, that can be delivered to the market very quickly," said Amit Haller, founder and CEO of IXI Mobile, Inc. "We are excited to partner with e-SIM to offer our customers these new possibilities."

The simulation capabilities of e-SIM's RapidPLUS tools allow companies to easily define products, test their designs, and communicate their specifications with engineering subcontractors and cellular carriers, as well as within their organizations. Moreover, RapidPLUS generates the user-interface code that runs on the actual device. These capabilities allow device developers to minimize their engineering resources and deliver high-quality attractive products and services to the market in extremely short times. The code generated by RapidPLUS can be downloaded over the air as a plug-in within the IXI Software platform.

"IXI's revolutionary platform and our User Interface development products and services complement each other naturally," said Ken Dixon, President of e-SIM "We believe that the sleek new wireless devices IXI enables represent a new and promising opportunity for the diverse personal wireless device market. We look forward to being a significant part of this leading solution." [sections]
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Comment:E-SIM AND IXI MOBILE ENABLE FASTER DEPLOYMENT OF CUSTOMIZABLE WIRELESS DEVICES.
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Jan 28, 2002
Words:361
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