E-BUSINESS: Be a name dropper.
Last year's West Midlands regional winner, Warwick Wakefield, of greengrocers Melon Cauli, Birmingham, said: "I was thrilled to win the West Midlands heat in 2004.
"My business was talked about in national and regional newspapers and on the radio. The exposure generated more customers. I'd urge anyone out there with a quirky business name to put it forward!"
There were also some memorable runners-up in West Midlands including Coventry tanning shop Gold 'n' Brown, and Bedworth plumbers Bodge It & Scarper.
Crease Lightning, an ironing and laundry service from Bristol, won in 2004 Richard Duggleby, head of external relations at Yell and one of the judges, said: "We're looking for names that are both memorable and relevant to thebusiness. Whether there's a pun in the title or some clever wordplay, originality is crucial to success."
One winner from each of the 13 regions will be chosen to battle it out for the national title of Yell 'Best Business Name 2005'.
The final will be judged by a panel of experts and the actor and star of Yell ads, James Nesbitt, is also lending his comedy expertise.
For the first time Yell, publisher of Yellow Pages directories, is also inviting people to vote for the quirkiest or most creative business web address. The award is open to any business, not just a dedicated online business, and the winner will receive a pounds 250 John Lewis voucher.
However, enteries can only be made in either the Best Business Names Award or the online business award, not both.
Regional winners will each receive a framed certificate and pounds 500. The national winner will be presented with a cheque for pounds 5,000