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E! ENTERTAINMENT TELEVISION AND MJI BROADCASTING TEAM TO OFFER RADIO COVERAGE OF THE 1992 ACADEMY AWARDS(TM)

 E! ENTERTAINMENT TELEVISION AND MJI BROADCASTING TEAM
 TO OFFER RADIO COVERAGE OF THE 1992 ACADEMY AWARDS(TM)
 E!'s Live Pre- and Post-Show Coverage of the March 30 Event
 to Be Fed to Radio Stations for Night-of and Next-day Reports
 LOS ANGELES, March 25 /PRNewswire/ -- Live coverage of the biggest night in entertainment, the Academy Awards(TM), will be aired on radio stations across the country courtesy of E! Entertainment Television and MJI Broadcasting Inc., it was announced by Sheri Herman, senior vice president of marketing for E! and Josh Feigenbaum, president and founder of MJI. MJI will make available reports from E!'s live coverage of the pre-show arrivals and post-show backstage interviews and celebrity parties.
 E!'s pre-show coverage begins at 4 p.m. PST/7 p.m. EST on Monday, March 30; subsequent 30-minute, commercial-free feeds will go immediately out to stations. In addition, pre-show and post-show highlights will be produced as 60-second reports with separate wrap- arounds and fed overnight to stations for their use during morning drive.
 "Because of our access in the entertainment industry, E! is able to bring its viewers unprecedented coverage of the Academy Awards, from the exciting pre-show arrivals, through lively backstage interviews and glamorous celebrity parties," commented Herman. "We are thrilled that, working with MJI, we can now offer that same excitement to radio listeners."
 Stations cleared by MJI to date include: WQHT-FM, WNEW-FM and WXRK-FM, all in New York; Los Angeles' KZLA-FM; KRBE-FM in Houston; WNCX-FM in Cleveland; Miami's WHYI-FM; KSD-FM in St. Louis; and Milwaukee's WKLH-FM.
 According to Feigenbaum, "For seven years, MJI has been the official broadcaster of the Grammy Awards, the Country Music Association Awards and the Rock & Roll Hall of Fame Induction Ceremonies. Stations look to us for the best coverage of major entertainment events, so it was a natural to add E!'s outstanding coverage of the Academy Awards to our roster."
 Stations interested in receiving the Academy Awards coverage should contact MJI's Affiliate Relations Department at 212-245-5010. Since its inception in 1980, MJI Broadcasting has become the nation's largest independent supplier of innovative radio programming. Among the more than 16 shows that MJI produces weekly are "Rock Quiz," "Metalshop," "Country Today," "Desert Island Discs" and "The Comedy Hour."
 E! Entertainment Television is a 24-hour basic cable network that presents popular entertainment news and features, centered on today's top celebrities of movies, television and music. The network, which celebrates its second anniversary in June 1992, is currently offered to 19 million subscribers on more than 800 cable systems.
 -0- 3/25/92
 /CONTACT: Sarah Lesch of E! Entertainment Television, 213-954-2513; or Kathi DeMartinis of MJI Broadcasting, 212-245-5010/ CO: E! Entertainment Television; MJI Broadcasting Inc. ST: California IN: ENT SU:


KJ-EH -- LA032 -- 1739 03/25/92 20:04 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Mar 25, 1992
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