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Dynapac goes Atlas Copco yellow.

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Atlas Copco Road Construction Equipment has decided to align the visual identity of the Dynapac range of equipment, with the machines to take on the distinctive yellow colouring of Atlas Copco. The new colour scheme will first be shown in Bauma, later this month.

In the new design, the Dynapac name will remain prominent, with the addition of the Atlas Copco logotype, and the change in colour scheme to the yellow and gray already in use for its construction tools range.

According to the company, its "ambition is to form a strong uniform identity towards construction customers in all parts of the world".

"The addition of the Atlas Copco logotype onto the Dynapac equipment is not only beneficial for the Construction Technique business area. In fact, the Atlas Copco Group will immediately benefit from having more brand carriers visible to the public."

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Publication:Construction Week
Date:Apr 7, 2013
Words:185
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