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Dynamic duo to drive charity's first-aid push.

FIRST-AID charity St John Cymru Wales has strengthened its PR and marketing department with the appointment of two experienced managers.

Katie Chappelle and Nicola Ingledew will drive forward the charity's strategic intent to have a first aider on every street in Wales with an integrated PR, communications and marketing strategy.

Ms Chappelle, 33, who is from Cardiff, joins St John Wales from award-winning public relations agency Warwick Emanuel PR, where her clients included national utilities companies and housing associations.

She also advised clients on using social media to communicate with customers and set up the Wales Blog Awards, in conjunction with Media Wales.

Prior to that she worked as a broadcast journalist on regional radio stations including Real Radio and Red Dragon FM, where she won a Sony Radio Academy Award for her work.

Ms Ingledew, 36, who is originally from Pembrokeshire and studied marketing at Cardiff University, joins St John Wales from Bluestone National Park Resort in Pembrokeshire, where she was a campaigns manager during its start-up phase.

In her former roles she worked as marketing manager for Punch Taverns and Molson Coors.

She will use her corporate marketing background to expand St John Wales' presence and increase brand awareness across Wales.

Suzanne Cass, director of marketing, fundraising and PR, said, "Both Katie and Nicola have proven track records in their fields and I'm thrilled they have joined the team.

"I'm sure we will build on the success of our BabySafe campaign through both the traditional channels and through an increased presence on social media.

"Our aim is to have a first aider on every street in Wales and marketing and PR will be key to delivering that. I am confident both Katie and Nicola will be a great asset to the charity."

St John Ambulance was set up during the industrial revolution to train people in first aid and provide an ambulance service at public events. St John has existed in Wales since 1918 and was the only ambulance provider until the NHS was founded.

Today the charity offers first aid training, first aid supplies and patient transport services and its volunteers continue to offer first aid cover for public events.


Katie Chappelle and Nicola Ingledew have joined St John Cymru Wales' Marketing and PR department
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Title Annotation:Business
Publication:Western Mail (Cardiff, Wales)
Date:May 29, 2013
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