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Dynamic duo of drama unite in new production company; BOOM GIVES BACKING TO EXECS BEHIND TV FAVOURITES.

Byline: SION BARRY Business Editor sion.barry@walesonline.co.uk

CARDIFF-based media production group Boom Pictures is backing a start-up independent television production company involving two of the leading executives in British drama.

MainStreet Pictures has been established by Laura Mackie, currently ITV's director of drama and Sally Haynes who resigned as the channel's controller of drama last week. They will start their new company in July and will work with leading writing talent to create and produce high quality primetime drama. The pair have been responsible for some of British television's most successful dramas such as Bleak House and ratings hit Downton Abbey.

Most recently, the duo commissioned the Bafta award-winning Appropriate Adult, period series Mr Selfridge and the upcoming Broadchurch with Olivia Colman and David Tennant.

The deal reunites the two with executive chairwoman of Boom Pictures Lorraine Heggessey - having worked together at the BBC.

Boom would not disclose if they have injected capital into the business and the size of any equity stake.

Ms Heggessey said: "Boom Pictures is all about backing the best creative talent, so we're thrilled to be supporting Laura and Sally as they embark on this new venture.

"They have an unparalleled reputation for commissioning and producing high-quality returning series that have enjoyed huge success both in the UK and abroad, including the US. Their relationships with top writers, production talent and actors are second to none and I can't wait to start working with them again as they grow Main-Street."

The deal with MainStreet follows Boom Pictures' backing of Graham Linehan's Delightful Industries label last year, which was announced shortly after the launch of Boom Pictures last summer - following the de-listing of Aim-listed Boomerang Plus via a PS7.1m management buy-out.

Chief executive of Boom Huw Eurig Davies said: "A key part of our strategy is to back start-ups, giving them the back up they need to build a strong portfolio of programmes. We've got off to a great start with some of the best talent in the business as MainStreet joins Graham Linehan's Delightful as part of our group."

Ms Haynes, managing director, MainStreet Pictures added: "Laura and I are delighted to be starting our own company with the backing of Lorraine and Boom Pictures who support and share our vision of creating a strong and varied slate of drama titles."

Fellow director Ms Mackie said: "After seven years as commissioners, Sally and I are looking forward to going back to our production roots and working with brilliant talent both on and off screen."

MainStreet will work from Boom Pictures' London offices alongside Delightful Industries and Oxford Scientific Films, which are also part of the group.

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Back row, Lorraine Heggessey, front row, Laura Mackie, Huw Eurig Davies and Sally Haynes
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Title Annotation:Business
Publication:Western Mail (Cardiff, Wales)
Date:Jan 31, 2013
Words:461
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