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Dubai launching first-ever international protocol training.

Summary: USA-Based

PSOW(R), Under Patronage of Protocol Department-Dubai, To Deliver Exclusive

Training To Enhance Diplomacy Among All Nations

For the first time, leaders inbusiness, organizations and governments don't have to leave the Middle East(and surrounding areas) to learn the elements of international protocol, anecessary play-book when working with other cultures. Under the patronage ofthe Protocol Department-Dubai, The Protocol School of WashingtonR, global leader in International ProtocolTraining, is bringing its Washington, DC-based program to Dubai, United ArabEmirates, Dec. 16-19, 2009. Seven officials of The Protocol Department-Dubaiare attending the customized training. The training helps secure Dubai'sposition as a global epicenter.

"We have graduates from UAE, India, Egypt, Israel, Africa and Saudi Arabia.But we keep hearing from people from these, and other, regions that theycan't (for financial or visa reasons) come to the U.S. so we decided to cometo them. And, of course Dubai is unique because it's centrally-located,"said Pamela Eyring, President, PSOW. In 2007 only one Mid-Easterner attendedPSOW's training. The number jumped to six in 2008. According to GoogleAnalytics 763 Mid-Easterners visited PSOW's web site in 2008. The numberspiked to 2,087 in 2009 with 47.06%, the most-visited population, hailingfrom UAE.

"Since our core function revolves around serving VIPs and officialdelegations of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the VicePresident and Prime Minister of UAE and Ruler of Dubai, and members of TheRuling Family, it is our primary responsibility to ensure that our guestsare given superior quality services. We always strive to set an example toothers by being the benchmark for excellence, and extending our support tothe Protocol School of Washington will play an important role in emphasizingthis purpose," says Ahmad Al Zaabi, Assistant Director General of ProtocolDepartment-Dubai.

After meeting with officials in Dubai in October 2008 PSOW was invited toreturn to present their training that covers VIP occasions from 1-on-1meetings to black-tie galas. Despite the global economic downturn Dubai isin growth mode: "The Persian Gulf's gross domestic product will increase 4percent in 2010" (The World Bank-Oct 2009).

The 4-day training includes:

-- International etiquette and social intelligence-- Business entertaining-- Logistics of official delegations & visits-- Gift giving-- Ceremony sequencing and international flags

-- Anthems

PSOW has trained over 2,500 graduates from 45 countries with facilitatorshailing from The White House, the Disney Institute, the Smithsonian andcorporate America. Leaders come to D.C. for training from as far away asUAE, Barbados, Bulgaria, China, Great Britain, Ghana, India, Switzerland andthe West Indies.

The school was founded in 1988 to meet the needs of an expanding globaleconomy. PSOW is owned by graduate and former Chief of Protocol atWright-Patterson Air Force Base Pamela Eyring, who has worked with heads ofstate, four-star generals, CEOs, and entrepreneurs. Eyring was recentlyelected to the Board of Directors of Business for Diplomatic Action (BDA) anonpartisan, not-for-profit organization working to engage U.S. businessesin efforts to improve the standing of America abroad. 2009 Al Bawaba (

2009 Al Bawaba (

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Geographic Code:7UNIT
Date:Nov 16, 2009
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