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Dubai duty free signs agreement with tencent.

Dubai Duty Free has signed a strategic cooperation agreement with Tencent Holdings, a provider of Internet value-added services in China, which will greatly enhance the Chinese visitors' travel and shopping experiences at Dubai Duty Free.

The agreement aims to leverage Tencent's expertise and digital platforms in China, while building upon Dubai Duty Free's global status as a retail destination, in order to boost the retail operator's integrated marketing outreach in China. The collaboration will also enhance the Chinese visitors' travel experience in Dubai using Tencent's "Social and Smart Retail Solutions". These include but are not limited to WeChat Pay, WeChat Mini Program and Tencent Cloud. The co-operation will also deepen Dubai Duty Free's insight into the Chinese travelers' consumption behavior.

The signing of the agreement took place earlier this year at Tencent Binhai Tower in Shenzhen, China and the ceremony was attended by Ramesh Cidambi, chief operating officer of Dubai Duty Free and Norman Tam, general manager, Hong Kong and Taiwan Office, International Business Group, Tencent.

Colm McLoughlin, executive vice chairman and CEO, Dubai Duty Free, said: "China is an important market for us and Dubai Duty Free is continually looking at ways that will further enhance our appeal to Chinese travelers. With its long-standing reputation for innovation, Tencent is an exciting partner for Dubai Duty Free and we look forward to working with them in the coming year."

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Publication:Pakistan & Gulf Economist
Article Type:Brief article
Date:Jun 2, 2019
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