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Dubai Marina Jumeirah Beach Residence hotel sold.

Dubai headquartered hoteliers, Jebel Ali International Hotels (JAIH), established in 1981 and part of the Dubai Transport Company (Dutco), have finally acquired an

empty beach-facing 4-star hotel property in Jumeirah Beach Residence (JBR) at Dubai Marina. Positioned as a replacement for the Oasis Beach Hotel, which the

firm ran so successfully until it was demolished in 2009; many will remember the splendid murals in the Parrot Bar.

The purpose built 341-room hotel, was actually purchased from Abu Dhabi-based Das Holdings in late January 2012 for more than US$ 100 million, three weeks

earlier than the latest announcement. According to JAIH regional general manager David Thomson, the property is expected to open for business in October


Currently nameless, the 4-star establishment will be both owned and operated by JAIH, which manages a string of individually charactered hotels including: Jebel Ali

Golf Resort and Spa, Hatta Fort Hotel and the Oasis Beach Tower. The latter is also located in JBR, which it should be explained is 1.7 kilometres (1.1 miles) long

and contains 40 towers. At the last count, 36 of these were residential and 4 were hotels.

Mr. Thomson described the hotel as complete, but confirmed that JAIH would be investing another US$ 20 million plus in the building to effect architectural upgrades

and fit out works. He said that the target market for the hotel would be primarily leisure guests and families, rather than business visitors. JBR based guests, will also

have full access to the beach facilities at the Jebel Ali Golf Resort and Spa, which is a courtesy bus ride up the coast beyond the Jebel Ali Port and Free Zone.

Regional GM Thomson is highly confident in the success of the JAIH formula for the new JBR hotel; he is expecting average occupancies of around 80 per cent all

year round. The leisure sector he believes will continue to grow and believes that guests prefer to enjoy themselves in a four-star beach resort, being able to relax and

enjoy their holiday without the burdensome formality of a 5-star rule book.

Copyright Andy McTiernan. All rights reserved.

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Publication:Andy McTiernan Property & Economy Bulletin
Geographic Code:7UNIT
Date:Feb 17, 2012
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