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Dubai Launching First-Ever International Protocol Training.

For the first time, leaders in business,organizations and governments don't have to leave the Middle East (and surroundingareas) to learn the elements of international protocol, a necessary play-book whenworking with other cultures. Under the patronage of the Protocol Department-Dubai, The Protocol School of WashingtonA,global leader in International Protocol Training, is bringing its Washington,DC-based program to Dubai, United Arab Emirates, Dec. 16-19, 2009. Seven officialsof The Protocol Department-Dubai are attending the customized training. Thetraining helps secure Dubai's position as a global epicenter.

"We have graduates from UAE, India, Egypt, Israel, Africa and Saudi Arabia. But wekeep hearing from people from these, and other, regions that they can't (forfinancial or visa reasons) come to the U.S. so we decided to come to them. And, ofcourse Dubai is unique because it's centrally-located," said Pamela Eyring,President, PSOW. In 2007 only one Mid-Easterner attended PSOW's training. Thenumber jumped to six in 2008. According to Google Analytics 763 Mid-Easternersvisited PSOW's web site in 2008. The number spiked to 2,087 in 2009 with 47.06%,the most-visited population, hailing from UAE.

"Since our core function revolves around serving VIPs and official delegations ofHis Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and PrimeMinister of UAE and Ruler of Dubai, and members of The Ruling Family, it is ourprimary responsibility to ensure that our guests are given superior qualityservices. We always strive to set an example to others by being the benchmark forexcellence, and extending our support to the Protocol School of Washington will playan important role in emphasizing this purpose," says Ahmad Al Zaabi, AssistantDirector General of Protocol Department-Dubai.

After meeting with officials in Dubai in October 2008 PSOW was invited to return topresent their training that covers VIP occasions from 1-on-1 meetings to black-tiegalas. Despite the global economic downturn Dubai is in growth mode: "The PersianGulf's gross domestic product will increase 4 percent in 2010" (The World Bank-Oct2009).

The 4-day training includes:

-- International etiquette and social intelligence -- Business entertaining -- Logistics of official delegations & visits -- Gift giving -- Ceremony sequencing and international flags

-- Anthems

PSOW has trained over 2,500 graduates from 45 countries with facilitators hailingfrom The White House, the Disney Institute, the Smithsonian and corporate America. Leaders come to D.C. for training from as far away as UAE, Barbados, Bulgaria,China, Great Britain, Ghana, India, Switzerland and the West Indies.

The school was founded in 1988 to meet the needs of an expanding global economy.PSOW is owned by graduate and former Chief of Protocol at Wright-Patterson Air ForceBase Pamela Eyring, who has worked with heads of state, four-star generals, CEOs,and entrepreneurs. Eyring was recently elected to the Board of Directors ofBusiness for Diplomatic Action (BDA) a nonpartisan, not-for-profit organizationworking to engage U.S. businesses in efforts to improve the standing of Americaabroad. 2009 Al Bawaba (

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Geographic Code:7UNIT
Date:Nov 5, 2009
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