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Dubai Internet City Backs Middle East Digital Marketing Event.

There is no doubt that digital marketing has emerged as the new channel for brands in the Middle East to increase their market share. The industry received a boost this week with TECOM Investments' Dubai Internet City confirming official support of Click 4.0 - the Digital Marketing Event for the Middle East. Part of Dubai Internet City's support includes a subsidized rate of participation which TECOM Investments' registered companies are exclusively eligible for.

With a rich 4-year history of providing digital marketers a platform to air their concerns and shortfalls as well as potential solutions to taking the market forward, Click 4.0 will on the 21st of June this year provide a new level of learning never before seen in similar events.

"The dynamics of the marketing industry are very different from others, wherein things change overnight," says Elizabeth Ricciardelli, Director of Click 4.0. "A simple example is Facebook, which added 100 million users in 9 months. For marketers to adapt their branding plans within such a short time-frame is now common practice and this is why it is so important to have the right tools, knowledge and adaptability in your day-to-day marketing operations. Click 4.0 is bringing together the leaders in their field but that's only part of the package. We're offering a platform of never-before seen interactivity. I can't reveal everything here but suffice it to say that Dubai Internet City's support is evidence of the government's increased support of key events which influence business positively in the UAE and the region."

Among the key issues up for discussion at Click 4.0 will be tracking and metrics, transparency, case studies by Jumeirah Group and Burger King, SEO for Sales, the death and re-birth of print media and the new age Muslims market. It is sponsored by Yahoo!, Ikoo, Nielsen and Mediastow, Click 4.0. [c] 2010 Al Bawaba (

[c] 2009 Al Bawaba (

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Date:May 13, 2010
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