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Dubai Cares urges UAE community to take part in Ramadan campaign.

Dubai: Dubai Cares 2013 Ramadan Campaign, aACAyEnd Poverty. Educate Now", aims to provide some of the one billion children living in poverty with quality education with the help of the UAE community.

According to Unesco, education can reduce poverty in a number of ways as one extra year of schooling increases individuals' earnings by up to ten per cent and a child whose mother can read is 50 per cent more likely to live past the age of five.

The campaign plans to raise funds with the help of the UAE community, individuals and corporates through donating via SMS by sending the word "donation" to 9030, 9090, 90300, 90600 and 90900 to donate Dh30, Dh90, Dh300, Dh600 or Dh900 respectively (etisalat and du.)

Those who want to donate can do so via online at They can also conduct personal fund-raising activities in support of Dubai Cares, make a direct financial donation through bank deposit to the organisation's account or drop their contribution at donation boxes placed at various locations across Dubai.

The Dubai Mall will play a big role in the campaign as mall shoppers can add five dirhams or more to their purchases at participating retailers in the mall. They can also visit the interactive stand at the Star Atrium and donate through special Ramadan promotions at the mall.

Dubai Cares which was launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, in 2006, currently reaches more than eight million children in 31 developing countries.

Some of the Dubai Cares philanthropic activities include training over 23,000 teachers, providing nutritious food every day to more than 500,000 children in schools, distributing over 2.1 million books and establishing 6,750 parent-teacher associations.

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Publication:Gulf News (United Arab Emirates)
Geographic Code:7UNIT
Date:Jul 11, 2013
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