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Dubai's Nearbuy Group acquires London-based retail firm.

Summary: The pair have already worked with Emaar and Al Futtaim

Staff Report


Nearbuy Group, a Dubai-based retail and advertising technology company, has taken a majority stake in NexusEngage, a UK company, the company said in a statement on Sunday.

NexusEngage turns empty retail space into an experience that "enhances the customers' shopping journey and drives footfall into targeted retailers in order to generate sales revenue."

According to the statement, the acquisition offers global partnership opportunities for all of its stakeholders.

The pair have already worked with Emaar and Al Futtaim in the UAE.

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Publication:Gulf News (United Arab Emirates)
Geographic Code:7UNIT
Date:Jul 1, 2018
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