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Du launches #30DaysofSharing campaign for Ramadan.

Dubai-based telecoms provider du has launched a Twitter hashtag to drive the company's charitable donations to its annual Iftar Tables during the Holy Month of Ramadan.

For every shared Ramadan moment posted on social media sites

Twitter, Instagram and Facebook under the #30DaysofSharing tag, du has pledged

to donate AED10 to its Iftar Tables initiative, which is aimed at distributing

Iftar meals to the less fortunate.

The telco has announced that this year there will be three

locations for distribution: next to Hazza Bin Zayed mosque in Abu Dhabi, next

to Nad Al Qusais mosque in Dubai, and next to Al Fisht Mosque in Sharjah.

Du has also invited the general public to help in

distributing Iftar meals at the Tables locations. Volunteerism is organised in

collaboration with Think Up GCC. Volunteers can send an email to

volunteers@thinkup.ae, along with their mobile number and details of where and

when they would like to volunteer. Volunteers must be accompanied by a parent

or guardian if they are younger than 18.

"We are all united

during the Holy Month, and we invite the UAE community to share with us the

most important things to them during this time of reflection," said Hala Badri,

executive vice president, Brand and Communications, du.

"From daily habits to photographs of the mosques, Taraweeh

to Dous, gatherings with friends and family at Iftar and Suhoor around the

city, Ramadan recipes and Islamic information - everyone has something special

to share. We also encourage the community to use #30DaysofSharing share details

of their social contributions, from volunteerism to sharing food, all in the

spirit of the Holy Month of Ramadan."

In addition to the AED10 donated for ever #30DaysofSharing

post, du has allocated AED1.57m, from 5% of the monthly fees from its Emirati

Plan subscriptions, to employ 25 Emirati women who will cook the Iftar meals.

Du has organised several other events for the Holy Month,

including special activities for its employees. These include a work stress

workshop to help create balance between professional and personal life, a daily

wellness tip quiz and the annual Ramadan Cup football tournament.

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Publication:ITP.net
Geographic Code:7UNIT
Date:Jun 25, 2014
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