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Drupa continues four-year cycle; length shortened to 11 days.

The drupa print media trade fair will maintain its Olympic four-year cycle. This decision was made by the 20-member drupa committee at its constitutive session held on Nov. 2, 2012.

A key factor in this decision was the international trade fair calendar, which is put together around the four-yearly cycle of drupa as the world's most important trade fair for the print and media industry.

"Many innovative exhibitors and their successful customers would very much like a more frequent event. However, the supplier industry plans its entire trade fair marketing activities within a global concept. Dependable planning is of the utmost importance here in view of the current economic climate and the. situation in international sales markets," explained Kai Buntemeyer, chair of the Printing and Paper Technology Association (Fachverband Druck-Lind Papiertechnik) within the German Engineering Federation (VDMA) and president of Global Print.

The drupa committee also decided to shorten the length of the trade fair to 11 days--the new show dates are May 31-June 10, 2016 in Dusseldorf, Germany.

"Visitor structure at drupa has changed. While in the past large groups traveled to the trade fair--preferably on the weekend--drupa is now increasingly developing into a B2B fair with a high proportion of top decision-makers," said Werner Matthias Dornscheidt, CEO of Messe Dusseldorf. "At this year's drupa, 78% of the international visitors and 52% of German visitors came from the top management; respectively, this is 4% and 5% more than in 2008. This makes it unnecessary to hold drupa during two weekends. With 11 days--one weekend and nine working days--we perfectly cater to the needs of both supply and demand."

The second major item on the agenda of the constitutive session concerned personnel. As in 1995, 2000, 2004 and 2008, Koenig & Bauer will once again provide drupa's chair. The body unanimously appointed Dipl.-Ing. Claus Bolza-Schtinemann, CEO of Koenig & Bauer AG, as the chairman of drupa 2016.
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Title Annotation:fresh INK
Publication:Ink World
Date:Nov 1, 2012
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