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Driving Customer Satisfaction: McDonald's & Chevron Open First Co-Branded Site.

MARINA DEL REY, Calif.--(BUSINESS WIRE)--Nov. 26, 1996--The alliance of two industry leaders, McDonald's and Chevron, will soon afford Southern Californians the ultimate in convenience and simplicity with the opening of the first locally co-branded operation in Marina Del Rey on November 26.

McDonald's and Chevron have joined forces to create this innovative one-stop retail location that will usher in a new era of convenience and satisfaction for local customers.

The Southwest-styled facility has been built at the intersection of Mindanao Way and Lincoln Avenue, enhancing its high profile location mere blocks west of the terminus of the 90 Freeway and just east of the local harbor area with its maximum convenience.

Designed primarily to meet the demands of people with busy schedules, the totally integrated operation will offer a full-service McDonald's restaurant, complete with indoor seating for 48 and drive-through windows; a self-serve covered fuel island with four dual-sided FastPay pumps; and a convenience store, selling packaged goods and canned and bottled beverages - open 24 hours-a-day. For added convenience, customers will have the option of paying for all their purchases at the three retail points with Chevron or bank credit cards.

The full-sized restaurant will be operated independently by McDonald's Los Angeles franchisee Bobby Johnson, while the convenience store and service station will be operated by Chevron Corporation under the management of Bob Southwick.

"The idea behind this concept is simply to stay in step with our consumers' busy lifestyles," said McDonald's Los Angeles Vice President/Regional Manager Jeff Schwartz. "This is the first of many future one-stop, multi-purpose retail locations that offer customers the convenience of two brands they know and trust -- McDonald's restaurant and Chevron service station and convenience store -- at a single clean, modern facility."

Chevron's Bill Berghoff, General Manager -- Sales West, added, "Chevron and McDonald's both have outstanding track records as good neighbors, valuable community members and producers of the highest quality products. It's a win/win for our customers and for us, and we believe they will embrace this emerging single-stop concept."

Like all McDonald's, the restaurant will feature a complete menu, including Big Macs, hamburgers and cheeseburgers, its world famous french fries and its new Deluxe Line of sandwiches for adult tastes.

For Chevron's part, it will continue to provide its Southern California customers with the newest generation, clean-burning fuels through its 554 service stations in the greater Los Angeles basin.

CONTACT: Chevron

Rod Spackman, 310/615-5281

or

Porter Novelli

Jaime Leon, 310/444-7000
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Publication:Business Wire
Date:Nov 26, 1996
Words:412
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