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Drive begins to help rural tourism.

A NATIONAL campaign was launched in Warwickshire today to encourage people back into the English countryside following the devastating effects of foot and mouth disease.

The government has teamed up with more than 50 organisations, including the English Tourism Council and English Heritage, to promote the country's attractions.

Minister for rural affairs Alun Michael, who was at the ceremony at Hatton County World, near Warwick, said the heart of England was the most appropriate place to launch the campaign.l

He said: "We know from statistics that tourism is crucial to rural areas and the devastation of foot and mouth has really brought that interdependence home.

"The campaign is about promoting our countryside and asking people in the surrounding towns and cities to get out there and spend some time in the country."

Alan Britten, chairman of the English Tourism Council, said: "We have got some stunning areas of countryside and this is all about reminding people what is on their doorsteps."

Time to enjoy our green and pleasant land again, PAGES 8&9
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Publication:Coventry Evening Telegraph (England)
Date:Jan 28, 2002
Words:174
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