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Dragons' fire is doused with tears.

Byline: roz laws

WHO'D have thought Dragons' Den could be so emotional? Of all the programmes on TV last week, I really didn't think it would be the scary dragons that would make me feel a little bit teary.

They made one of their 'victims' cry - but not by shouting at her. They used the hitherto unseen tactic of being nice.

It was 24-year-old single mum Kirsty Henshaw who brought out their soft side, with her range of frozen desserts she'd developed for her four-year-old son, who has a nut and dairy allergy.

They were impressed by her determination to get her business off the ground, by working at two-and-ahalf jobs and thoroughly researching her market.

"You're pretty amazing really, aren't you?" said Theo Paphitis, which is what brought on her tears. See, those dragons can be tamed!

Up until then they'd still been pretty fiery, though.

"You win the worst invention ever to be brought on Dragons' Den," Duncan Bannatyne told one hapless man, whose flashing lights on signs were a bit silly but surely not as bad as edible greetings cards for dogs.

For me, there's still a bit too much baffling talk of figures, projections and business models. There should be less of that and more mad pitches, please.

And I don't like the revamped titles. Why bother messing with the theme tune, like they've done with Doctor Who? Plus, it's very environmentally unfriendly of them to arrive at the deserted warehouse/studio in five cars. Though they do try to save energy for sitting in the dark for most of the opening titles.
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Title Annotation:Features
Publication:Sunday Mercury (Birmingham, England)
Date:Jul 18, 2010
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