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Dr. Rachel Mueller-Lust Joins Media Metrix to Lead U.S. Research; Media research executive also joins the prestigious Media Metrix Worldwide Research Council.

Business & High-Tech Editors


Media Metrix, Inc. (NASDAQ: MMXI), the pioneer and leader in Internet and Digital Media measurement worldwide, today announced the appointment of Dr. Rachel Mueller-Lust as Vice President and Director of Research of its U.S. operations.

Mueller-Lust, a recognized authority in both television and experimental research, will lead the research charge in the U.S. and help advance the art of Internet audience measurement worldwide.

"Rachel is a superb addition to our team. We're delighted to bring this star researcher fully into the world of the Internet," said Steve Coffey, Executive Vice President and Vice Chairman, Media Metrix. "She is among the research industry's best and brings more than 15 years of commercial and academic research experience to lead one of our most important markets. With a proven record of building and motivating cross-geographic teams, she'll be a key player as we continue to advance the global standard in Internet and Digital Media measurement."

Mueller-Lust also will join the Media Metrix Worldwide Research Council as the company's U.S. representative. The Council, led by Coffey, is composed of the company's most senior researchers throughout the world, and is dedicated to advancing the art and science of Internet audience measurement and upholding the worldwide standard of quality, comprehensiveness, and reliability. Other members include Richard Windle in the United Kingdom and Thomas Pauschert in Germany, together covering Europe; and Jonathan Jephcott in Australia, covering the Pacific Rim.

Before joining Media Metrix, Mueller-Lust was Vice President, Methodology Research at Nielsen Media Research. During her nine-year tenure at the television-ratings firm, she developed numerous strategies for improving the core television audience measurement business. She also worked closely with the NSI (Nielsen Station Index) Policy Guidelines Committee, the Customer Alliance, the Media Research Council, the Advertising Research Foundation and other key organizations to develop practical solutions to complex audience research challenges.

Mueller-Lust began her research career in academia, earning her Ph.D. in cognitive psychology and psycholinguistics, and a M.S. in experimental psychology, both from the University of Calif., Santa Cruz. She served as a psychology instructor at the University of Calif., Santa Cruz, and as an assistant professor in Oberlin College's psychology department.

Mueller-Lust is a member of the American Psychological Society, American Marketing Association and Advertising Research Foundation. She has been a featured speaker at numerous professional and academic conferences and associations, including the TVB, ESOMAR/ARF Worldwide Electronic and Broadcast Audience Research Symposia, the Psychonomic Society and the Western Psychological Association. She also has been published extensively on the topics of cognitive psychology and discourse.

Mueller-Lust will be based at Media Metrix' headquarters in New York City.

About Media Metrix

Media Metrix, Inc., with over 750 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable, and timely audience ratings, e-commerce, advertising and technology measurement services. Media Metrix' AdRelevance division, through its superior ad tracking technology, provides clients the most comprehensive data on where, when, how and how much Web marketers and their competition are advertising online.

Media Metrix has worldwide majority-owned operations through partnerships with media and market research leaders around the world. Media Metrix' European division, known as MMXI Europe, operates in France, Germany, Sweden and the United Kingdom. Media Metrix also operates in Australia, Canada, Japan, Latin America and the United States. The Company provides advertising agencies, media companies, e-commerce marketers, financial services and technology companies with the most comprehensive coverage of all digital media (including more than 21,000 Web sites and online properties). Media Metrix utilizes its patented, superior operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time - click-by-click, page-by-page, minute-by-minute. Media Metrix has a sample of more than 70,000 people under measurement worldwide, yielding monthly, weekly, and daily data collection and reporting. Please visit us at for more information.
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Publication:Business Wire
Geographic Code:1USA
Date:May 23, 2000
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