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Dr. Fresh fire fly toothpaste for children.

DR. FRESH FIRE FLY TOOTHPASTE FOR CHILDREN: Dr. Fresh Inc. has launched its Fire Fly anticavity fluoride toothpaste that features a light-up timer cap for children ages 3 and up. The technology is designed to aid children in brushing their teeth properly. The LCD light in the cap flashes brightly for 60 seconds when opened, the amount of time dentists recommend for brushing each arch. Fire Fly contains a sparkly blue gel with fluoride to help prevent the formation of cavities. The toothpaste comes in bubble-gum flavor and is sugar-free. Dr. Fresh Inc., 6645 Caballero Blvd., Buena Park, Calif. 90620; (714) 690-1573.

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Title Annotation:product introduction
Publication:MMR
Article Type:Brief article
Geographic Code:1USA
Date:Jul 17, 2006
Words:102
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