Printer Friendly

Down the Hatch.

H-E-B Central Market heated up sales this summer with a special promotion on Hatch chile peppers. Grown exclusively in Hatch, N.M., on the west bank of the Rio Grande, the peppers are renowned for their fiery flavor.


Central Market celebrated the short harvest season with a Hatch Chile Festival that ran on the weekends of Aug. 19-21 and Aug. 26-28. A key feature of the festival was the roasting of the chilies in-store. Fresh Hatch peppers were featured at 99 cents a pound, while roasted ones were $3.99 a pound.

As part of the festival, Central Market's chefs and bakers incorporated Hatch into a variety of items, including crab cakes at $14.99 per pound and a chicken salad sandwich that retailed for $5.49. In dairy, quesadilla cheese made with Hatch peppers was featured for $9.99 a pound, while displays of Hatch hamburger buns, hot dog buns, scones and chocolate brownies ignited sales in the bakery department.

The Hatch Festival coincided with a major remodeling project going on in the Plano, Texas store.

COPYRIGHT 2005 MacFadden Communications Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:TRADE talk
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Oct 1, 2005
Previous Article:A battered industry: pitches in for storm relief.
Next Article:Tapping on-the-run eaters.

Terms of use | Privacy policy | Copyright © 2022 Farlex, Inc. | Feedback | For webmasters |