Down the Hatch.
Central Market celebrated the short harvest season with a Hatch Chile Festival that ran on the weekends of Aug. 19-21 and Aug. 26-28. A key feature of the festival was the roasting of the chilies in-store. Fresh Hatch peppers were featured at 99 cents a pound, while roasted ones were $3.99 a pound.
As part of the festival, Central Market's chefs and bakers incorporated Hatch into a variety of items, including crab cakes at $14.99 per pound and a chicken salad sandwich that retailed for $5.49. In dairy, quesadilla cheese made with Hatch peppers was featured for $9.99 a pound, while displays of Hatch hamburger buns, hot dog buns, scones and chocolate brownies ignited sales in the bakery department.
The Hatch Festival coincided with a major remodeling project going on in the Plano, Texas store.