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Douglas Booth Architects is Renamed NicholsBooth Architects: Gary Nichols Becomes Full Partner.

SAN FRANCISCO -- Douglas Booth Architects (dbA) has changed its name to NicholsBooth Architects and elevated Gary Nichols to Partner. Sixteen months ago Gary became President and Principal of dbA, the San Francisco design firm specializing in commercial interiors and building renovations. With his promotion, the firm name has evolved to reflect the change in ownership.

"In recognition of his tremendous value to the firm, Gary has become a full partner," says Douglas Booth. "We will rename the firm NicholsBooth to memorialize the tremendous impact Gary has had on our firm's culture and brand."

Fifteen years ago, Douglas Booth founded the firm to address the unique needs of commercial building owners and managers by providing architectural interior and building renovation services. In 2006, to complement his own strengths and round out the firm's offerings, Douglas brought Gary on board. A Bay Area interiors icon with a quick wit and innovative vision, Gary focuses on the tenant side of commercial interiors.

"Gary has brought with him a level of creative energy and fun that is making it possible for our company to fulfill our potential as a business oriented design firm," says Douglas Booth.

"Transitioning into an ownership role offers an exciting challenge and is the ideal next step in my career," says Gary Nichols. "As an owner, I will continue to help direct firm strategy and assume a more empowered role as advocate for clients and employees alike."

The duo, Douglas and Gary, are synergistic. Sharing basic values and merging varied experiences, NicholsBooth offers clients a one-stop-shop to address their individual needs. The results are undeniable. 2007 was a great year for dbA both financially and creatively. With 2008 already shaping up to be even better, the firm, which nearly doubled in size in 2007, plans to continue its growth at a controlled, sustainable pace. Clients can expect the same exemplary service from NicholsBooth Architects with even more creative solutions.

About NicholsBooth Architects

NicholsBooth Architects provides award-winning, full service architecture, planning and interior design services. Located in San Francisco, NicholsBooth focuses on commercial interiors and building renovation projects, including historic renovation, seismic upgrade and life safety/ADA projects. Today the firm is recognized not only for its superior design capabilities but also its technical and business-minded project approach. Current projects include Bently Reserve, Barg Coffin Lewis and Trapp, Frisee, Hotel Durant, and Union Bank.
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Publication:Business Wire
Article Type:Company overview
Date:Mar 13, 2008
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