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DoubleClick TechSolutions Signs Record 278 New Clients in First Quarter of 2000; 125 Billion Ads Served in Q1; 27% Growth in International Sales.

Business, Technology, Advertising & Media Editors

NEW YORK--(BUSINESS WIRE)--April 20, 2000

DoubleClick Inc. (Nasdaq: DCLK), the leading global Internet advertising solutions company, today announced that it signed 278 new TechSolutions clients worldwide in the first quarter of 2000, such as mySimon, BIGWORDS, and British Airways.

These new clients join thousands of marketers and Web publishers already using DoubleClick TechSolutions services and software solutions to manage their Internet marketing campaigns. TechSolutions, the developer and marketer of DART (Dynamic Advertising Reporting and Targeting) for Publishers, AdServer, and DART for Advertisers, increased by 39% to over $39.8 million compared with $28.7 million last quarter.

The first quarter was highlighted by the addition of several significant international clients, including Vodaphone (UK) and Media21 (UK). Revenue for DoubleClick TechSolutions outside of North America increased by 27% to over $27.8 million. Additionally, DART served an unprecedented 125 billion ads in Q1, 45 billion in March alone, compared to 30 billion in December.

"We're very pleased with the progress we made over the past quarter, especially our growth abroad," said David Rosenblatt, Senior Vice President of DoubleClick TechSolutions. "We attracted major advertisers and Web properties from every corner of the globe. With increasing numbers of international businesses realizing the value of online advertising, we believe our commitment to providing best-of-class solutions and our investment in developing regional offices leaves us well-positioned to capitalize on the many international opportunities that lie ahead."

Publisher and Merchant Solutions

The total number of Web publishers using DART and AdServer solutions stands at 1,083. Domestically, DoubleClick DART for Publishers signed 32% more deals than in the fourth quarter of 1999, with customers such as AboveTrade, AccuWeather, PocketCard,, PointClick,, AtomFilms, and RedHerring. Internationally, 48 new deals were signed with customers such as FAZ (Germany) and IXIR (Turkey).

"Our partnership is a natural one because DoubleClick literally delivers," said CEO William Scheurer. "Our reputation as the leader in reaching teens is enhanced when we can reliably deliver the right message to the right person. DoubleClick's proven experience and accuracy assures that our message gets through and isn't the tree falling silently in the woods."

Advertiser and Agency Solutions

The DART for Advertisers business grew over 53% in the first quarter totaling 228 clients globally. 62% more impressions were served for customers than in the fourth quarter of 1999. New DART for Advertisers clients include:, Delta3, Dressmart (Sweden), Shopsmart (UK), Xenion (Denmark), and B2L (France).

About DoubleClick TechSolutions

DoubleClick TechSolutions provides comprehensive service and software solutions for interactive marketing management, including DART for Advertisers, DART for Publishers, and AdServer. These solutions are finely tuned to the unique and rapidly evolving needs of each interactive marketing segment--advertisers, agencies, Web publishers and merchants.

About DoubleClick Inc.

DoubleClick Inc. ( is a leading provider of technology-driven marketing and advertising solutions to thousands of advertisers, advertising agencies, Web publishers and e-commerce merchants worldwide. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has global headquarters in New York City and maintains over 30 offices around the world.

(c)2000 DoubleClick Inc. All rights reserved. DOUBLECLICK (R), ADSERVER(TM), DART(TM), and the DoubleClick logo are trademarks or service marks of DoubleClick Inc. Other company and product names may be trademarks of the companies with which they are associated.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 20, 2000
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