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Double A launches new brands at Paperworld.

Thailand-based Double A, a global manufacturer of pulp and copy paper, launched two brands of premium paper brands at the ongoing Paperworld Middle East 2013 in Dubai.

Double A showcased the brands HI Plus and Eagle, new to the region, at the event ending today (March 7) at the Dubai International Convention and Exhibition Center.

Both these brands have shown consumer acceptance in countries across Asia and the US, a company statement said.

Having been recognized as a 'Superbrand' in the UAE and the Middle East region, Double A has strategically launched innovative and highly sustainable types of paper and stationery in the region to help expand the market for a demanding and sophisticated consumer segment, it added.

"It's a very discerning Consumer segment in the Mena region, and their demand in the last few years has been a testimony to Double A's quality products," said Thirawit Leetavorn, senior executive VP.

"Our products are preferred premium copy paper brand year on year. Double A's recent capacity increase will enable us to match the expected increased demand in this region and to introduce other competitive brands, which will widen our portfolio appeal and finally provide the consumer options and choice," he added. - TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Mar 7, 2013
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