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Dos Equis putting a spin on romance.

Dos Equis putting a spin on romance

In January and February, Guinness Import Co. and Dos Equis will put a special twist on romance with an on-premise program titled, "What's Your Chance for Romance?"

The campaign features an interactive table tent that customers spin to find the answers to playful romantic questions. Waitstaff buttons and banners call additional attention to the promotion and invite customers to participate.

"This is fun, high impact and easy-to-execute program that keeps Dos Equis top-of-mind with consumers," noted Steve Hauser, Guinness' group marketing director. "It's our way of putting a spin on romance - and profits."

In addition to current flow materials, Dos Equis off-premise support will include a "Hot Wearables" kit including Dos Equis boxer shorts, neon hats, T-shirts, and branded glassware.
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Title Annotation:Guiness Import Co. new advertising campaign
Publication:Modern Brewery Age
Date:Jan 13, 1992
Words:127
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