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Doosan's J. Kenneth Carse dies; was called a marketing icon.

J. Kenneth Carse, vice president of marketing and sales for Doosan Machinery America Inc., was considered an icon of marketing leadership in the machine tool industry. Carse died April 28. He was 75.

Ken Carse often referred to his peers in the machine tool business as "the ladies and gentlemen of industry."

Carse began his career at Detroit's Siarto Machine & Tool in 1949, honing his skills as a toolmaker. Following service in the U. S. Coast Guard during the Korean War, he returned to Siarto and balanced his priorities between work and education, earning certificates in mechanical drafting, tool design, and die and machine design at Detroit College of Applied Science.

Although Carse enjoyed the design aspects of the metalworking business, he soon realized a talent for selling into the industry and signed on with R.A. Simmons Co. as a representative. During the next 15 years, he held positions in sales engineering at Elox Corporation, Ellison Machinery, Moog Hydropoint, and Volkart Brothers, at which he was appointed vice president of marketing and national sales manager.

Carse joined Bridgeport Machines in 1971, advancing from director of marketing to senior vice president of marketing during the next eight years and helping strengthen Bridgeport's market place position both here and overseas. Carse gained special recognition for the marketing success of the company's Series I CNC milling machine. He left Bridgeport in 1979 to become executive vice president of Gosiger Machinery Co.

In 1981, Carse was asked to oversee the establishment of the North American base for Maho Machine Tool Corporation, now part of DMG. He served first as executive vice president and then as president of the new entity, introducing the concept of true "universal machining" to plants of all sizes. His mission statements were considered a hallmark of objective-oriented machine tool marketing. He left Maho after four years to serve as marketing consultant to Niigata/G&W, followed by marketing executive positions at Creative Manufacturing Technologies (CMT), Lay Machinery Systems, and Haas.

Carse joined Doosan Machinery America in 2002, with the task of establishing a strong distributor network throughout North America. His efforts resulted in a sales performance that exceeded the company's goal each year, reaching more than $20 million in 2005.

Carse traveled extensively throughout North America, Europe, and Asia for the machine tool industry, was a senior member of the Society of Manufacturing Engineers for more than 40 years, and a proud member of the Oriental Order of Groundhogs since 1980. Carse was a passionate golfer and enjoyed relating stories of his best "lies" at some of the most prestigious courses in the United States.

He is survived by his wife, Connie; son, Jim; daughter-in-law, Kim; their children, Lauren and Kyle; daughter, Melanie Last; son-in-law, Gary Last; their children, Dan, Samantha, and Carson; and sister, Lorraine Gormley.

Tooling & Production thanks industrial publicist Barry Van Name for providing the information on J. Kenneth Curse.
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Title Annotation:news & analysis
Publication:Tooling & Production
Date:Jul 1, 2006
Words:484
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