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Donation urged for AMAF's Salma global halal food relief programme.

The Foundation is geared up to distribute one million Salma meal pouches, worth Dh15 million, to displaced people and refugees hit with war and natural disasters.

Dubai -- The door is now open for local and international contribution to phase-2 of the Awqaf and Minors Affairs Foundation's (AMAF) global Salma Halal Food Relief Programme.

In 2014, AMAF distributed 200,000 meals to Palestinians in the Gaza Strip, but this year, the Foundation is geared up to distribute one million Salma meal pouches, worth Dh15 million, to displaced people and refugees hit with war and natural disasters.

The only cross-border endowment in the world, initially financed by the Dubai government and other sponsors to make food-related aid more accessible, consistent and efficient, was launched by His Highness
 Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai in 2014.

Now the public here can chip in while donation has become easier from abroad via the bank account or website of the pioneering program which is based on sustainable waqf or endowment.

The scheme, named after the first Emirati nurse Salma Al Sharhan, distributes 100 percent halal long-life meals to victims of human or natural disasters across the world disregard their religion, colour or background.

Hussain Al Qemzi, Chairman of AMAF on Thursday said donors are invited to contribute to the campaign through a money transfer via Noor Bank to the Salma project's account number (Salma 001-4666666-0014) or through Noor Bank's ATM machines.

"Donations are also accepted via SMS messages. Donors using a telecommunication network may send a blank SMS to 3100 to donate Dh100, or to 7750 to donate Dh50, or to 7710 to donate Dh10. In addition, the project's website accepts donations via"

Each three-year valid meal, costing Dh10, contains 200 grams of tasty, healthy and nutritive food, which was mainly red meat in the first phase, while halal chicken and vegetarian meals will be produced in later stages, he elaborated.

"So far 100,000 pouches of meals, worth Dh1.5 million, are stored at the Humanitarian City, and ready for distribution in coordination with the bodies concerned locally and abroad, mainly for most urgent situations."

Speaking exclusively to Khaleej Times, Tayeb Al Rais, Secretary General - AMAF, said this is the same pouch astronauts take when they go in a trip into space. "This seven-layer packet can be dropped from a height of 1,000 feet without any effect to contents."

Al Qemzi stated that the pouches, prepared in Netherland according to the highest standards of food and hygiene, are available all the year round unlike sacrificial meat which is offered at certain seasons like Haj and Umrah.

Abdul Wahab Soufan, Director of the Salma project, said the profits to be generated from processing cattle secondary products, such as wool, leather and fat will be directed towards the project's endowment programme. "These will save operational and administrational costs and ensure the programme sustainability."

Abdallah Al-Wardat, Director of the United Nations World Food Programme (WFP) in UAE, said with over 850m suffering malnutrition, the project helps fight hunger in times of emergency. "It supports WFP's efforts to deliver immediate, life-saving support to displaced families that do not have the means to carry and cook unprocessed food."

Mohammad Abdullah Al Zarouni, General Manager of UAE Red Crescent's Dubai offices said the product, suiting Muslims and non-Muslims, has been contributed to Yemen and Jordan. "There are over 59 million refugees across the world, and those are in a dire need for help."

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7UNIT
Date:Jul 2, 2015
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