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Domino ensures quality traceability for Friesland Foods.

Friesland Foods, one of the largest dairy companies in the world, has made considerable improvements to the quality and reliability of its track and trace process through the installation of Domino technology. Seamlessly integrated into the packaging production line, Domino's C-Series continuous inkjet printers and C-Series outer case coders ensure secure product tracking from the farm through to the retailer's shelf. In the search for a new, reliable and cost-effective coding system, Friesland Foods purchased ten Domino A400 and eight A200 printers. According to production manager Ludger Ketz: "discussions with reference customers at different affiliate companies within the Friesland Group, all of whom responded with positive feedback, were what convinced us that Domino would prove a reliable partners."


As well as offering a fast, high quality printing solution for best before dates and batch or line numbers, the flexibility of the Domino A-Series proved an added bonus for the customer in marking the 75th Anniversary of their Dutch Chocomel brand. The marketing team ran a lucky number lottery which was executed using Domino systems already in operation in the Kalkar, Germany factory.

A sophisticated Windows-based Domino Editor GT controller, capable of processing high quantities of variable codes, managed an A200 to print unique numbers directly on to the Chocomel cartons. Consumers were asked to send the lottery number via a text message and were immediately notified if they had won a prize.

Another installation of the A-Series is a customised dual-head system to meet market requirements for more than four lines of print. To print variable data including line number, production date and sell-by date on outer cases, Friesland Foods also equipped seven production lines with the Domino C100 high resolution large character printers with sealed ink containers which are highly appropriate for a hygienic environment.

As an alternative to purchasing the systems, Friesland Foods took advantage of the "Relax" package, a pay-per-code solution with a contract period of five years. Within this contract Domino takes care of the printer installation, carries out maintenance work and plans consumables requirements for the customer, also allowing for exchange, expansion or upgrading of the systems. Mr Ketz said that the option was particularly appealing as "it guaranteed costs while maximising availability of printers throughout the contract period. On top of that, we always have access to state-of-the-art equipment."

Contact Domino on tel 01954 782551 or visit

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Comment:Domino ensures quality traceability for Friesland Foods.(NEWS AND INSTALLATIONS)
Publication:Food Trade Review
Date:Oct 1, 2008
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