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Domania Launches Portfolio Match; Domania Launches Portfolio Match; IndyMac Signs Up for Newest Data Software Application.

Business/Technology Editors

ATLANTA--(BUSINESS WIRE)--March 13, 2002

Domania, Inc., a Boston-based financial and marketing services software firm, announced today that it has launched its latest data software application, Portfolio Match. Portfolio Match enables lenders to append behavioral demographics to their customer portfolio using analytic models that Domania developed through years of studying how users interact with their Home Price Check data. Portfolio Match analyzes anonymous patterns and targets customers who are considering buying or selling a home or getting a home loan, significantly boosting direct mail results by targeting customers before they transact. Domania will bring version 2.0 of Portfolio Match to market in time for the spring home-buying season.

IndyMac Bank's consumer-direct home lending division ( has signed on as the first client to use Portfolio Match. IndyMac Bank Home Lending is a leading mortgage innovator and was recently named the number one overall Internet mortgage Web site for the fifth consecutive time by Gomez(TM), the Internet quality management firm. IndyMac Bank funded $17.5 billion in loans last year and records some of the highest consumer conversion rates in the industry. They originate 70 percent of their mortgage volume over the Internet, and service 130,000 loans with a total servicing portfolio of approximately $20 billion.

"IndyMac Bank Home Lending is always looking for ways to increase the effectiveness of our direct mail programs," said Chuck Holroyd, vice president of Marketing for IndyMac Bank Home Lending. "We're pleased to be working with Domania and look forward to benefiting from their tremendous data expertise."

"Portfolio Match complements our flagship product for lenders, Portfolio Protect," said Ben Joslin, Vice President of Marketing for Domania. "Our products are comprised of proven technology that enables lenders to gather and react to market intelligence, helping them to learn more about their users and boost their results by making the right offers to the right customers at the right time. Portfolio Match brings our product line to a new level, enabling our clients to connect Home Price Check data to what their customers do with that data. We want lenders to be able to take full advantage of direct marketing's potential to target customers and offers, IndyMac provides excellent opportunities to do so."

About Domania, Inc.

Domania, Inc. is a financial and marketing services software company that provides innovative customer acquisition and retention products to banks, mortgage lenders and Realtors(R). Domania has a client roster that includes Chase Manhattan Mortgage, Countrywide Home Loans, Homestore, IndyMac Bank, GreenPoint Mortgage, E-LOAN and zipRealty. The company also operates the consumer real estate Web site,, rated among the top financial Web sites by Money Magazine. Domania's Home Price Check provides historical home price data through such prestigious partners as America Online (AOL), Dow Jones,, CBS MarketWatch, MonsterMoving, and The Motley Fool. Based in Boston, Domania was founded in 1989 as INPHO, Inc.

About IndyMac Bank

IndyMac Bank is the principal subsidiary of IndyMac Bancorp, Inc. (NYSE:NDE) a federally regulated savings and loan holding company with $7.5 billion in assets and a market cap of approximately $1.5 billion. IndyMac Bank is one of the leading mortgage bankers in the country due to its award-winning asset generation franchise predominantly over the Web. IndyMac Bank is ranked as the number one overall online mortgage lender (Gomez Report since Fall 2000), among the 25 largest mortgage lenders nationwide, the recipient of Mortgage Technology's 10X Award (2000) and Inman News Features' Most Innovative Use of Technology in Lending Award (2001). IndyMac Bank also offers web-enhanced banking services and provides commercial loans to homebuilders for the purpose of constructing new single-family residences. IndyMac Bank is FDIC-insured. For more information on IndyMac, please visit our Website at
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Publication:Business Wire
Date:Mar 13, 2002
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